Marketing Data Analyst

Job Family : Software Development & Support Travel Required : Up to 10% Clearance Required : None What You Will Do : The Sales & Marketing Data Manager is an internal IT role that serves as a strategic partner to sales, marketing, and executive leadership. This role is responsible for helping the business define, govern, and operationalize the data needed to measure performance, monitor business health, and support data-driven decision-making. The ideal candidate combines strong data and analytics expertise with business acumen, stakeholder influence, and the ability to translate business questions into clear metrics, dimensions, and actionable insights. * Partner with sales, marketing, finance, and executive stakeholders to identify the most important questions, decisions, and performance indicators needed to manage the business. * Lead the design and delivery of modern data engineering solutions that enable AI‑ready data, ensuring scalable, high‑quality data pipelines (Databricks, Azure Data Lake Gen2, etc.) and alignment to enterprise data discipline standards. * Develop and manage data products for sales and marketing and other data‑intensive domains, leveraging tools such as Python, R and advanced analytics techniques to drive business insights and measurable value. * Work closely with the AI & Data team to establish and enforce data discipline across the lifecycle—data quality, lineage, and governance (enablement)—to ensure reliable, reusable, and business-owned data assets. * Lead definition of key business metrics, calculations, and dimensions that enable consistent reporting and meaningful insights across sales and marketing processes. * Identify, assess, and document relevant data sources across CRM, marketing automation, ERP, data warehouse, and other enterprise systems. * Translate business requirements into scalable data definitions, reporting logic, and analytic models that support dashboards, scorecards, and ad hoc analysis to drive business outcomes. * Influence leaders and subject matter experts to align common definitions, prioritize data needs, and adopt standard measures for performance management. * Establish and maintain data governance practices for data domains, including metric definitions, data quality standards, business rules, and documentation. * Proactively identify gaps, inconsistencies, and risks in sales and marketing data, and drive remediation plans to improve trust, usability, and decision support. * Support ongoing business reviews, planning cycles, forecasting discussions, and performance management processes with reliable and timely data. * Promote a data-driven culture by helping stakeholders interpret results, understand metric tradeoffs, and use insights to inform decisions and actions. * Manage metadata, business glossaries, and documentation for core sales and marketing data assets and reporting logic. * Improves confidence in commercial data by increasing transparency, consistency, and data quality across reporting. What You Will Need : * Bachelor's Degree and minimum 10 years of experience in data management, analytics, business intelligence, sales operations, marketing operations, or a related role or 14 years of relevant experience in lieu of degree. * US Citizenship required. * Experience working with sales and marketing data domains, including pipeline, bookings, revenue, campaign performance, funnel conversion, customer segmentation, or related commercial metrics. * Proficiency with Databricks, Azure Data Lake Gen2. * Demonstrated ability to work across business and technical teams to define requirements, align stakeholders, and deliver analytic solutions. * Strong understanding of KPI design, metric standardization, dimensional modeling concepts, and data governance principles. * Strong communication and facilitation skills, with the ability to influence senior leaders and subject matter experts without direct authority. * Experience documenting business definitions, logic, and requirements in a clear and sustainable manner. * Strong analytical, problem-solving, and critical-thinking skills with attention to detail and business context. * Ability to manage multiple priorities in a fast-paced, cross-functional environment. What Would Be Nice To Have : * Knowledge of CRM and marketing platforms such as Dynamics 365 (Sales/Customer Insights), GA4, SitecoreAI. * Experience with cloud data platforms, data warehouses, semantic models, or master data management practices. * Understanding of data privacy, access controls, and compliance considerations related to customer and commercial data. The annual salary range for this position is $135,000.00-$225,000.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs. What We Offer : Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace. Benefits include: * Medical, Rx, Dental & Vision Insurance * Personal and Family Sick Time & Company Paid Holidays * Position may be eligible for a discretionary variable incentive bonus * Parental Leave and Adoption Assistance * 401(k) Retirement Plan * Basic Life & Supplemental Life * Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts * Short-Term & Long-Term Disability * Student Loan PayDown * Tuition Reimbursement, Personal Development & Learning Opportunities * Skills Development & Certifications * Employee Referral Program * Corporate Sponsored Events & Community Outreach * Emergency Back-Up Childcare Program * Mobility Stipend About Guidehouse Guidehouse is an Equal Opportunity Employer-Protected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation. Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco. If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at View phone number on click.appcast.io or via email at View email address on click.appcast.io (mailto:View email address on click.appcast.io) . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation. All communication regarding recruitment for a Guidehouse position will be sent from Guidehouse email domains including @guidehouse.com or View email address on click.appcast.io (mailto:View email address on click.appcast.io) . Correspondence received by an applicant from any other domain should be considered unauthorized and will not be honored by Guidehouse. Note that Guidehouse will never charge a fee or require a money transfer at any stage of the recruitment process and does not collect fees from educational institutions for participation in a recruitment event. Never provide your banking information to a third party purporting to need that information to proceed in the hiring process. If any person or organization demands money related to a job opportunity with Guidehouse, please report the matter to Guidehouse's Ethics Hotline. If you want to check the validity of correspondence you have received, please contact View email address on click.appcast.io (mailto:View email address on click.appcast.io) . Guidehouse is not responsible for losses incurred (monetary or otherwise) from an applicant's dealings with unauthorized third parties. 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