Director, Paid Social Campaign Effectiveness

NY, US, CA, US, IL, US - Remote We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE

The Director, Paid Social Campaign Effectiveness role is ultimately responsible for owning campaign measurement, roadmap & learning agenda, and leading paid social measurement excellence. The Director, Social should be able to lead the team to deliver excellent paid social measurement, both in plans and in the analysis during and post‑campaign. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on a deep understanding of their clients’ businesses and they proactively bring innovative thinking, holistic ideas, and leadership to help clients meet overarching business goals. Reports to: Group Director, Client Partnership

WHAT YOU’LL DO

Lead organization, synthesis, and evolution of Campaign Effectiveness workstreams Partner closely with BAU Directors to centralize learnings and operationalize best practices Own key non‑campaign deliverables such as the Roadmap & Learning Agenda, Benchmarking, etc. Develop the measurement expertise of the larger paid social team, providing training, mentorship, feedback and coaching on paid social measurement best practices Maintain a strong understanding of the holistic business for each client in their portfolio Orchestrate collaboration and implementation for flawless execution of paid social campaign measurement Possess a working knowledge of full‑funnel measurement for Facebook/Instagram, and have a strategic perspective on how to achieve client business goals via measurement Stay up‑to‑date on measurement best practices to ensure the team is adopting best practices and testing recommendations prioritized by the agency Draft POVs based on industry trends

WHAT YOU BRING

8+ years paid social measurement experience with a deep understanding of planning & analyzing complex Brand Lift Studies, and a minimum 5 years of experience in a client‑facing media or marketing role Strong understanding of paid social KPIs throughout the funnel: awareness, consideration, conversion Effective communication of paid social measurement approaches, and can get into the weeds when necessary Ability to analyze results across the portfolio to identify and operationalize best practices Skilled at auditing measurement outcomes and presenting actionable insights to a client

WHAT DO WE OFFER?

Healthcare, Dental, and Vision coverage PTO Paid Company Holidays

WE SUPPORT YOU BEING YOU

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT® participates in E‑Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp‑certified company passionate about purpose‑driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. EEO Statement DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner‑led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Salary US Remote Range: $125,000 - $135,000 USD (based on a 40‑hour workweek and leveling; flexible). #J-18808-Ljbffr Dept