Associate Manager, Paid Social New York, NY

The New York Times is looking for an experienced Paid Social Associate Manager to join our in‑house Paid Acquisition team and drive growth across Meta, TikTok, LinkedIn, Pinterest, and Snap. You will be responsible for contributing to the end‑to‑end social campaign management— from execution and optimization to platform innovation—ensuring our campaigns deliver impact at scale. This is a hybrid role based in our New York Office, and you will report to the Manager, Paid Social. You can typically expect to be in the office 3 days per week. About the Role As the channel specialist, you’ll be the hands‑on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new features and best practices. Your expertise will be critical in accelerating turnaround times, streamlining operations, and maximizing results across all paid social channels. Responsibilities Own end‑to‑end paid social campaign execution and optimization Design and manage audience segmentation, creative rotation, and budget pacing Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements, etc.) Collaborate with in‑house media strategy team to develop and build high‑performing ad formats based on performance insights Collaborate with analytics team members to execute testing plans across platforms (A/B testing, conversion lift) Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Consult internal teams on channel best practices and provide creative insights to help inform the creative development process Analyze performance trends on an ongoing basis and benchmark across key metrics (CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis Experiment with automation tools and workflow processes 3+ years of experience managing paid social campaigns at scale (agency or in‑house) 2+ years in performance marketing Deep expertise in Meta Ads Manager and at least two additional social platforms Track record of results‑driven campaign execution and management Familiarity with iOS14+, CAPI, and evolving privacy frameworks Analytical skills with proven experience hitting ROAS, CPA, or CPI goals Preferred Qualifications Understanding of audience targeting, creative optimization, platform features Annual base pay range: $85,000 — $100,000 USD. For roles in the U.S., you may be eligible for variable pay such as an annual bonus and restricted stock. Benefits may include medical, dental, and vision benefits, Flexible Spending Accounts, a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email View email address on click.appcast.io. Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. #J-18808-Ljbffr