Digital Marketing Specialist (Cigar Industry)

1030 Gateway Blvd, Boynton Beach, FL 33426 Company: Pay: $52,000.00 - $65,000.00 per year Job Summary We are seeking a hands-on Digital Marketing Specialist to lead and execute our lifecycle and promotional marketing efforts across email, SMS, social, push notifications, display networks, and affiliate channels. This role combines strategy and execution—you will be responsible for building campaigns, managing promotions, and collaborating with internal teams and external partners to drive revenue and customer engagement. Cigar knowledge and industry experience are required. The ideal candidate understands cigar products, promotions, consumer behavior, and applicable marketing compliance considerations. Key Responsibilities Support and execute email marketing campaigns, including campaign creation, segmentation, automation, A/B testing, and performance reporting Assist in managing SMS and push notification campaigns, including promotional calendars, messaging cadence, and compliance best practices Coordinate with external marketing agencies; provide promotional direction, product focus, tracking, and performance feedback across affiliates, display networks, cigar forums, and other channels Develop and execute product promotions, including bundles, limited releases, events, and seasonal campaigns Collaborate with internal teams on product launches and marketing initiatives; help monitor and optimize performance for revenue and engagement Identify and test new marketing channels and opportunities Qualifications Cigar knowledge and industry experience required 2+ years of experience in e-commerce, digital marketing, or lifecycle marketing Hands-on experience with email marketing platforms (Mailchimp or similar) Experience with SMS and push notification marketing platforms Familiarity with online merchandising and promotional strategy Exposure to affiliate marketing programs Working knowledge of SEO strategy and best practices Loyalty or VIP program experience is a plus Understanding of tobacco marketing compliance #J-18808-Ljbffr Smoke Inn Cigars