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Marketing analyst in e-commerce

MAREE

Описание: Мы - MAREE, международный косметический бренд и бестселлер на Amazon. Наши продукты уже покорили сердца более 3 000 000 девушек в США, и мы продолжаем активно расти: 7+ лет уверенно продвигаемся на Amazon, набираем обороты на TikTok Shop и Shopify, а команда - 100+ человек из 17 стран, которые работают удалённо. Задачи: Считать, окупается ли маркетинг: LTV, CAC, ROMI/ROAS, TACoS и payback в разрезе каналов, кампаний и продуктов. Строить и развивать модели атрибуции и MMM, чтобы понимать, какой канал реально приносит результат, а какой просто красиво выглядит в отчётах; Подсказывать, как лучше делить бюджет между Amazon Ads, Meta, Google, инфлюенсерами и другими каналами; Отвечать на вопрос \"а что будет, если…\": моделировать сценарии при увеличении или сокращении бюджета; Искать, где маркетинг может работать лучше: придумывать гипотезы, проектировать и анализировать эксперименты, от A/B-тестов креативов до тестов инкрементальности (geo-lift, holdout); Собирать и поддерживать дашборды и регулярную отчётность, чтобы у команды всегда была понятная картина. Требования: SQL, и оконные функции не пугают, а радуют; Python открываете каждый день, потому что без него \"как без рук\"; A/B-тесты для вас не просто \"сравнить две кнопки\": вы сами продумываете дизайн, считаете мощность и знаете, когда результату можно верить, а когда нет; LTV, CAC, ROMI/ROAS, payback и когорты для вас понятные вещи, а не набор аббревиатур. И да, LTV вы умеете прогнозировать; Работали с атрибуцией (multi-touch, data-driven) и знаете, где она врёт. Можете написать понятное ТЗ на трекинг: UTM, пиксели, события, чтобы потом не разгребать хаос в данных. Понимаете, зачем нужен MMM и как он устроен (Robyn, Meridian, PyMC-Marketing и компания), или просто дружите с байесовским подходом. Слова Adstock и Saturation вам знакомы, и вы знаете, зачем они там; Будет плюсом: Вы уже строили MMM своими руками Условия: Растущее направление, где скучать не придётся; Реальное влияние: ваши выводы не пылятся в отчётах, а меняют то, как мы работаем; Пространство для роста, вплоть до руководства всей маркетинговой аналитикой. Свои идеи можно воплощать в одной из самых успешных e-commerce команд СНГ; Полная удалёнка: можно работать из любой точки мира, даже с пляжа, из горной деревни; Стабильная и высокая зарплата. #J-18808-Ljbffr MAREE

Vacancy posted 3 days ago
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