Creator Development Manager

Coordinate with and support 5-10 commission-based Account Managers (AMs) in TikTok discovery Run weekly pipeline reviews with AMs: calls booked, conversion rate, affiliates recruited, GMV generated Help track team KPIs weekly: creator recruits, video count, incremental GMV, affiliate retention Provide initial guidance to AMs to ensure they are recruiting creators tightly aligned to Nello’s ICP (female 18–35) and expansion segments (female 35+, Spanish-speaking, male 18–25) Then owning the internal creator development program thereafter; placing them into coaching groups, and checking in 1:1 weekly with them to make sure they are producing content and providing data‑driven insights and feedback on their content to make sure they are achieving KPIs Refine creator briefing, retainer negotiation, and posting requirement frameworks on an ongoing basis Manage the coaching group program: content coaching, pipeline accountability, and performance feedback Help manage and improve the system for the creator CRM: pipeline tracking, affiliate GMV attribution, AM performance, internal creator development program Produce weekly and monthly reports on team performance for the TikTok Shop team and senior leadership Use AI tools to automate reporting, draft outreach templates, identify high-performing creators, and surface insights Collaborate with TikTok Shop team on prize campaign design, affiliate briefing, and creator incentive structure Partner with the Brand Influencer team to align creator pipeline and campaign strategy Work with agency partners on creator sourcing and campaign execution Collaborate with founders and leadership on big-swing initiatives: brand collabs, bus tours, influencer events Represent the creator development program in internal reviews and cross‑functional planning Requirements 1-3+ years of experience in creator/influencer program management, affiliate management, or talent development at a brand or talent agency Proven experience managing and developing creators or talent with measurable performance outcomes (video output, GMV, engagement, content quality) Experience building or running creator coaching programs, content feedback systems, or structured development pipelines Proficiency with creator management and content tracking tools: TikTok Shop Seller Center, Growi, Trybe, Kalodata, The Daily Virals or equivalent AI fluent: hands‑on experience with Claude, ChatGPT, Perplexity, or equivalent AI tools for workflow automation, content analysis, and performance reporting Strong Excel and PowerPoint skills — able to build performance dashboards and present creator program results to leadership Exceptional written and verbal communication — able to give clear, constructive creative feedback to creators at all levels Based in or willing to relocate to Los Angeles, CA (preferred) Strongly Preferred TikTok Shop affiliate management experience — direct familiarity with GMV tracking, commission structures, and posting requirements TikTok-native content knowledge: strong understanding of what performs on the FYP, trending formats, hook writing, and creator coaching for short‑form video; personal creator side experience is a big plus Experience with Claude Cowork, Notion AI, or similar AI‑powered collaboration tools Talent management experience at a TikTok‑focused agency or brand‑side influencer partnerships role Experience running coaching groups, creator workshops, or structured content feedback programs Background in consumer brand, wellness, or DTC e‑commerce Existing network of TikTok creators, affiliates, or talent managers Core Competencies Demonstrates expertise in creator and influencer program management, with a strong focus on performance tracking, coaching, and development. Proficient in utilizing AI tools for workflow automation and reporting, alongside exceptional communication skills for providing constructive feedback. Highest-signal resume keywords Creator Program Management Performance Tracking AI Tool Proficiency Content Coaching TikTok Shop Affiliate Management ATS Optimization Keywords Hard Skills Creator Management Content Tracking Performance Reporting Data Analysis KPI Tracking Soft Skills Written Communication Verbal Communication Feedback Delivery Collaboration Industry Keywords Influencer Program Management Affiliate Management Talent Development DTC E‑commerce Consumer Brand Tools & Technologies TikTok Shop Seller Center Growi Trybe Kalodata Claude ChatGPT Perplexity Excel PowerPoint #J-18808-Ljbffr Jobtailor