Apertura Futura: General Manager

Job Title

Ensure that the club meets its new member sales goals. Conduct the necessary marketing and sales activities to generate the required number of monthly club tours. Through a consultative sales process enroll 80% of club tours. Ensure that the club meets its member retention goals by insuring an optimal member experience, and by creating and implementing an effective retention strategy. Maximize retail sales revenue and profit.

Ensure that the club meets its fitness programming sales goals and the fitness department meets or exceeds budget goals for revenue while maintaining control of all labor and other costs to meet or exceed profit objectives. Conduct the necessary marketing activities to generate the required number of monthly fitness assessments and complimentary personal training sessions. Through a consultative sales process ensure the fitness team sells fitness programming to 25 – 50% of the prospects who attend assessments/complimentary sessions. Ensure that all club members are provided with effective programming, coaching and support to reach their wellness goals. Ensure that all fitness staff provides an optimal member experience. Work to achieve the goal of completing at least 1 fitness appointment with all new members enrolling.

Responsibilities

• Through member referrals, marketing and community outreach generate at least 50% of club tours necessary to achieve new member enrollment goals.
• Convert at least 70% of incoming telephone inquiries to appointments for club tour.
• Enroll at least 80% of all touring prospects
• Schedule at least 60% of all new members for a Complimentary Success Session with appropriate Fitness Department staff.
• Ensure all prospect/guest information is entered into the club management software system and complete all required tracking forms and processes.
• Ensure club is maintained in an immaculate fashion.
• Oversee the retention strategy and systems.
• Ensure the fitness department generates the required number of monthly assessments/complimentary sessions necessary to achieve fitness programming goals.
• Ensure that staff who are between shifts not only clock out but remove Workout Anytime Uniform when not working and in the club.
• Coach and mentor each personal trainer and provide continuing education for the PT Team in the form of individual weekly meetings, regular audits of each trainer's phone skills, assessment and selling skills, and program development and exercise coaching skills.
• Provide ongoing education in the form of required reading for training staff on program design, functional exercise, nutrition, etc.
• Ensure that each trainer completes all required Workout Anytime Fitness Training.

Requirements

• Demonstrated ability to sell and train others to sell.
• Demonstrated ability to manage and coach others.
• Outstanding organization skills.
• Must be able to work in a fast-paced environment with demonstrated ability to handle and prioritize multiple tasks and demands.
• Flexibility in response to unexpected changes in work assignments.
• Must be able to effectively interact and communicate with individuals at all levels of the organization and members.
• Must have knowledge of office administrative procedures.
• Proficiency in computer skills including Word, Excel, Outlook, PowerPoint.
• Certifications: Nationally accredited certification such N.A.S.M., N.S.C.A., A.C.S.M., A.C.E., or A.F.A.A. and current CPR. Is preferred
• Education: Minimum of High School Diploma - B.S. in a health and fitness related field a plus.
• Minimum of 2-years experience as a manager or supervisor

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Workout Anytime

Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.

Mission

To provide a friendly, convenient, life-changing journey with passion.

Vision

To reshape the fitness community where everybody aspires to be the best they can be.

Values

• Attitude - We drive a positive culture of confidence and enthusiasm by doing the right thing for all our members, partners, and staff.
• Care - We provide our members, partners, and staff with an environment that is welcoming and respectful of each individual.
• Excellence - We are committed to the success of our members and partners through the expertise and dedication of our team.

Strategic Drivers

• Think Big
• Keep It Simple
• Do It With Integrity