VP of Marketing

How to apply: Complete an Online Application at our website for the specific job opportunity that interests you. Resumes are not accepted in lieu of an application.

Role: The Vice President of Marketing leads strategy to drive sustainable growth, strengthen the brand, and deepen member engagement in alignment with CapEd's operating model and long term vision. This role ensures marketing, product strategy, and brand promise translate into cohesive, high impact member experiences. The VP advances CapEd's future by positioning it as a trusted financial partner, delivering simple and digitally enabled experiences, and enabling disciplined, data driven growth. This leader also ensures marketing execution drives awareness and adoption of solutions across all lines of business while remaining operationally aligned, compliant, and centered on member needs.

Essential Functions & Responsibilities:

Enterprise Growth & Marketing Strategy

• Develop and execute a comprehensive, enterprise marketing strategy aligned with CapEd's Business Plan and Strategic Plan.
• Lead initiatives that support membership growth, product adoption and simplification, or relationship deepening and retention.
• Continuously recalibrate marketing strategy and resource allocation to align with evolving business priorities.

Member Experience & Journey Integration

• Design and lead end to end lifecycle marketing strategies spanning acquisition, onboarding, engagement, and retention.
• Ensure marketing initiatives align with frontline capabilities, service delivery models, and operational readiness.
• Partner across teams to reduce friction and improve member experience across all channels.
• Leverage member feedback tools to improve experiences.

Digital Experience & Innovation

• Lead digital marketing and support enterprise digital strategies, including: omnichannel engagement, digital acquisition and onboarding, AI enabled or automated communications.
• Partner with technology teams to streamline member contact channels, enhance personalization and speed to service through automation and AI.
• Enable data driven decision making through advanced analytics infrastructure.

Brand, Market Positioning & Community Presence

• Lead enterprise brand strategy aligned with CapEd's mission, values, and legacy of education and service.
• Strengthen CapEd's position as a trusted financial partner and community leader.
• Oversee public relations and media, sponsorships and community engagement, and internal brand alignment.
• Partner with internal departments to support internal communications and brand alignment.
• Conduct ongoing brand and market analysis to support expansion and positioning.

Product & Growth Enablement

• Partner with business units to simplify, enhance, and position products and services.
• Support strategic growth initiatives across consumer, mortgage, and commercial lending, business banking and wealth management.
• Develop tools, messaging, and campaigns that enable frontline teams to deliver effective member advocacy and relationship growth.

Analytics, Performance & Financial Discipline

• Establish KPIs aligned with strategic priorities, including: growth, engagement, retention, digital adoption and conversion, marketing ROI and efficiency.
• Drive a data informed culture leveraging segmentation and behavioral insights.
• Align marketing investments to financial performance, profitability, and sustainability goals.

Compliance, Governance & Risk Alignment

• Ensure all marketing activities comply with applicable financial regulations (e.g., NCUA, Truth in Lending, UDAAP).
• Partner with compliance, legal, and risk teams to mitigate risk in communications and campaigns and align marketing practices with enterprise governance frameworks

Leadership & Organizational Development

• Lead and develop a high performing marketing and growth team. Cultivates great employee experience and wellbeing to mitigate employee turnover through hiring, assessing performance, coaching and developing employees in adherence to CapEd policies and employment law.
• Provides oversight of the Marketing team's performance, identifies risk trends and recommends operational risk policies and strategies for span. Often recommends and leads key tactics and projects within the organization.
• Foster a collaborative, accountable, and innovative culture aligned to CapEd's people first philosophy.
• Uses measurements and data to design plans for improving workflow efficiencies, service delivery, growth, profitability and organizational financial stability.
• Develops, illustrates, and communicates budgets and cost containment for span.
• Maintains knowledge of all Credit Union products, services, and promotions.
• Contributes to efficient Credit Union operations by performing other job related duties as assigned.

Knowledge and Skills:

Experience: Ten years to fifteen years of similar or related experience.

Education: (1) A bachelor's degree in Marketing, Business, or Communications (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g. information technology certifications in lieu of a degree).


Other Skills:

Expertise in:

• Integrated marketing and digital strategy
• Brand development and market positioning
• Data analytics, segmentation, and marketing technology
• Strong understanding of member first business models and service delivery alignment
• Knowledge of industry regulations and compliance requirements
• Exceptional leadership, communication, and cross functional influence skills
• Ability to translate strategy into operationally executable plans and measurable outcomes

Brand Promise : To make a difference - every member experience matters. Employees of CapEd carry out our promise and values of EP!C by being Empowered - We are knowledgeable and trusted to make decisions. Professional - We are respectful in creating outstanding experiences. Innovative - We seek new ideas for positive change. Collaborative - We connect with each other to implement solutions

Critical Competencies:

• Adaptability, Energy, and Stress Tolerance: Taking responsibility to meet member needs and build loyal relationships; Maintaining professional performance and character under pressure, provocation, or ambiguity; Consistently sustaining high levels of activity or productivity with vigor and effectiveness over extended periods of time.
• Decision Making: Identifying and understanding key issues and opportunities; using an effective approach for choosing a course of action or developing appropriate solutions based on data and potential outcome analysis, facts, constraints, and organizational values. Committing to a course of action and then taking action.
• Delegating Responsibility and Developing Others: Developing individuals while allocating decision making authority and/or task responsibility to maximize the organization and individuals' effectiveness.
• Professional Presentation: When given time to prepare, organize ideas efficiently to deliver presentation(s) suited to the characteristics and needs of individuals or groups and ensure that the meetings/presentations serve the business objective

Very Important Competencies:

• Building Loyalty and Trust: Interacting with others in a way that gives them confidence in one's intentions and those of the organization. Making the needs of others a priority in order to actively build and develop productive internal and external relationships.
• Building Strategic Working Relationships and Partnerships : Identifying opportunities and taking action to develop strategic and collaborative relationships with other areas, teams, departments, or organizations to help achieve business goals.
• Leadership and Coaching for Success: Keeping CapEd's vision and values at the forefront of decision making and action. Focusing and guiding others in accomplishing work objectives and problem solving. Using appropriate methods and a flexible interpersonal style to help build a cohesive team, facilitating the completion of team goals.

Physical Requirements :


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and/or remain in a stationary position; use hands to finger, handle, operate, input or feel; reach with hands and arms in any direction; talk, communicate, converse, exchange information and hear; balance, kneel, walk and stand, occasionally moving and traversing; and will frequently use a computer and/or phone. There may be repetitive motions, making substantial movements of the wrists, hands, and/or fingers. The employee needs the ability to wear personal protective gear correctly. This is considered sedentary work: exerting up to 10 to 25 pounds of force occasionally and/or a negligible amount of force frequently or consistently to lift, carry, push, pull or otherwise move objects, including the human body. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus.

Work Environment:


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The worker is subject to inside environmental conditions: protection from weather conditions but not necessarily from temperature changes and/or seasonal brightness through windows. This position may involve periodic stressful conditions. The Credit Union's business days are Monday through Saturday between the hours of 8:00 a.m. to 6:30 p.m.; however, this position may occasionally require an adjusted work schedule, overtime, and to include evening/weekend hours. The noise level in the work environment is usually moderate.

Disclaimer:

NOTICE: This job description does not create a contract of employment and at all times your employment, if any, remains at will. This job description also in no way limits the duties to be performed by the employee, which may be assigned or modified from time to time by CapEd Credit Union. Please know that CapEd Credit Union is an Equal Employment Opportunity Employer and all decisions regarding employment including hiring and promotion are based on the individual meeting the essential functions of the job, with or without reasonable accommodation, and without a direct safety threat or undue hardship. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.