Brand Manager - Incontinence

Own local-market brand strategy and overall brand P/L Lead annual brand plans, including brand A&P and activation touchpoints aligned with global guidance Manage local marketing implementation and use of global materials Reduce non-working marketing activity and maximize digital and paid media Lead Brand & Innovation campaign activation, tracking, and corrective actions Brief and manage marketing activation Own brand assortment, product management, and pricing in line with global guidance Drive assortment initiatives with global partners Serve as brand-building expert for healthcare providers, payers, clinicians, and consumers Identify and support clinical evidence generation for allocated products and therapy areas Capture consumer and customer insights Provide feedback to the global brand strategy Travel up to 20% Requirements Bachelor’s degree 2+ years of experience in a Brand Manager role in healthcare preferred Financial acumen and understanding Strong communication and collaborative skills Ability to set marketing plans Strong work ethic Ability to live in Philadelphia or Charlotte Willingness to travel up to 20% Core Competencies Demonstrates expertise in brand strategy and management within the healthcare sector, focusing on brand P/L, marketing activation, and consumer insights. Proven ability to collaborate with global partners and drive product management initiatives aligned with strategic goals. Highest-signal resume keywords Brand Management Healthcare Marketing Financial Acumen Communication Skills Collaborative Skills ATS Optimization Keywords Hard Skills Brand Strategy Marketing Plans Product Management Pricing Strategy Digital Media Paid Media Campaign Activation Consumer Insights Clinical Evidence Generation Soft Skills Strong Work Ethic Certifications & Qualifications Bachelor’s Degree Industry Keywords Healthcare Brand Activation Market Strategy Global Guidance Local Marketing Implementation #J-18808-Ljbffr Jobtailor