Strategic Visibility & Sales Manager

Role

This position drives Embodied Marketing's premium client acquisition by securing strategic podcast and stage placements for the CEO, booking high-quality guests for the CEO's own podcast, converting inbound interest from our existing audience into qualified sales conversations and offer enrollments, and managing high-touch experiences for top prospects and clients including in-person studio meetings and physical gifting/package campaigns. This role owns the full visibility and inbound conversion ecosystem for the brand.

Responsibilities

CEO Podcast Tour & Speaking (Outbound Visibility)

• Research and identify 20+ qualified podcasts and stages per month with audiences of $500K-$10M business owners, course creators, agency owners, and ecommerce founders
• Write and send 15-25 customized pitches per week with angles tailored to each show's audience and host
• Manage the full booking pipeline from initial pitch to confirmed recording date including scheduling, prep materials, and host coordination
• Maintain the master placement tracker with pitch sent, response, booking status, recording date, air date, and downstream conversion data
• Identify and apply to relevant speaking opportunities including industry conferences, masterminds, and live events
• Prepare CEO talking points, audience research, and host backgrounder before every recording
• Set up custom landing pages and tracking for each podcast appearance to measure attribution
• Track downstream attribution from each placement (leads generated, applications, sales) and report on ROI by show
• Build and maintain relationships with podcast hosts, producers, and event organizers for repeat placements and referrals

CEO Podcast Guest Booking (Inbound Audience Growth)

• Source and book 2-3 high-quality guests per month for the CEO's podcast
• Target a mix of peer-level operators (60%), subject matter experts (30%), and aspirational figures (10%) based on ICP audience match
• Leverage outbound podcast relationships to negotiate podcast swaps where the CEO appears on the guest's show in return
• Coordinate guest scheduling, recording logistics, prep materials, and post-recording promotion
• Manage in-person guest experiences when guests fly to Austin to record at the studio including travel coordination and hospitality
• Identify guests who may be candidates for VIP Day clients, referral partners, or strategic relationships beyond the podcast
• Coordinate cross-promotion with each guest's audience to maximize episode reach
• Maintain a 90-day rolling guest pipeline so the podcast is never scrambling for content

Inbound Sales & DM Conversion

• Monitor and respond to all inbound DMs across Instagram and other social channels within 4 business hours
• Qualify inbound leads quickly into one of three buckets: Elite/VIP candidate, Scale/Activate fit, or not-fit
• Route Elite/VIP candidates to the CEO or sales process with full context and pre-qualification notes
• Convert qualified Scale and Activate prospects directly via DM and email follow-up using approved sales scripts
• Manage email follow-up sequences for inbound leads who don't convert immediately
• Capture every inbound conversation in the CRM with source, qualification notes, and next steps
• Track and report on inbound DM volume, conversion rates, and revenue attribution by source

High-Touch Client Experience & Physical Gifting

• Coordinate physical packages and gifting campaigns for high-profile prospects, Elite/VIP clients, and key relationships
• Source, design, and assemble branded gifting kits with the CEO's input on contents and presentation
• Manage shipping logistics, tracking, and follow-up for all packages sent
• Coordinate in-person meetings at the Austin office including high-profile prospect visits, VIP Day clients, podcast guests, and key referral partners
• Prepare the office and meeting agenda for visitors including travel coordination, dining recommendations, and personalized touches
• Maintain a relationship management calendar for follow-up gifts, anniversaries, and milestone moments with top clients
• Track ROI on gifting campaigns including downstream conversion to sales, referrals, or testimonials

Pipeline & Reporting

• Maintain a real-time pipeline view of all qualified Elite/VIP conversations in flight
• Provide weekly reports to the CEO on placements booked, placements aired, leads generated, applications received, and revenue attributed
• Identify which podcast placements and which inbound channels produce the highest-quality leads and concentrate effort accordingly
• Coordinate with the marketing team to amplify each podcast placement across email, social, and content channels

Results

• CEO is consistently placed on 2-3 high-quality strategic podcasts and stages per month within 90 days of starting
• Inbound DMs from social media and webinar funnels are responded to within 4 business hours, every time
• Qualified Elite/VIP candidates are pre-qualified and routed to the CEO with full context, never raw or cold
• Inbound Scale and Activate sales are closed directly via DM/email at a 15%+ conversion rate from qualified prospects
• Physical gifting campaigns are executed flawlessly with branded, high-quality presentation that reflects the Embodied Marketing brand
• In-person Austin office visits feel premium, personalized, and intentional from arrival to departure
• Pipeline data is current and trustworthy at all times - CEO can pull a real-time view any moment
• Each podcast placement is tracked end-to-end so we know which shows actually produce buyers
• New Elite/VIP signings from podcast placements compound to 2-3 per month by month 4
• Minimal CEO involvement in pitch writing, scheduling, gifting logistics, or routine pipeline management

Requirements

• 3+ years experience in PR, podcast booking, sales, or business development for service-based businesses or personal brands
• Demonstrated track record of successful podcast placements with show audiences of 10K+ listeners, ideally placing executives or founders
• 2+ years of inbound sales experience with proven DM/email conversion in a high-ticket service or coaching environment
• Exceptional written communication - must be able to write pitches, sales DMs, and follow-ups that sound authentic and persuasive
• Strong working knowledge of the agency, course creator, coaching, or marketing services industry
• Comfortable with high-ticket sales conversations ($5K-$15K offers) and able to qualify leads quickly without the CEO's involvement
• Experience coordinating physical gifting, branded experiences, or high-touch hospitality is a strong plus
• Proficient with CRM tools, Asana, Google Drive, and Slack
• Self-directed and proactive - does not require management on routine tasks and brings solutions to problems, not just questions
• Highly organized with the ability to manage 50+ active conversations and pitch threads simultaneously without dropping anything
• Detail-oriented and reliable - placement tracking, pipeline data, gifting logistics, and follow-up cadence are never sloppy or behind
• Comfortable representing the CEO's voice and brand authentically in pitches and inbound conversations
• Thrives in fast-paced environments and treats inbound leads with urgency
• Located in Austin, TX

Role KPIs

Strategic Placements Booked - Minimum 3 confirmed podcast/stage placements booked per month by month 3

Podcast Guests Booked - Minimum 2-3 quality guests booked per month with a 90-day forward calendar maintained

Podcast Swap Rate - 30%+ of CEO podcast placements result in a reciprocal guest booking on Embodied podcast

Inbound DM Response Time - 100% of inbound DMs responded to within 4 business hours

Qualified Lead Routing - 100% of Elite/VIP candidates pre-qualified and routed to CEO with full context within 24 hours

Inbound Sales Conversion - 15%+ conversion rate from qualified inbound DM prospects to Scale/Activate sale

Pipeline Accuracy - CRM and placement tracker updated within 24 hours of any change

Gifting Campaign Execution - 100% of physical packages shipped within 5 business days of approval and tracked through delivery

New Elite/VIP from Placements - 2-3 new Elite/VIP signings attributable to podcast/stage placements per month by month 4

Salary

• Full Time; Starting at $65,000-$70,000/year base + performance bonus on Elite/VIP signings attributed to placements and inbound conversions