Paid Search Manager

The Role We’re looking for a Paid SearchManager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. Remote Work Policy This position may be performed remotely in most states within the US, with some exclusions. While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! This position is not eligible for immigration sponsorship. Benefits Remote-first culture Unlimited PTO Extended Holiday break (Winter) Flexible schedules Work from anywhere options* 100% paid parental leave 401(k) matching Medical, Dental, Vision, Life, Pet Insurance Sponsored life insurance Short Term Disability insurance and additional voluntary insurance Annual Class Pass credits and more! Compensation The anticipated annual salary for this role will range from $74,000 - $85,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third‑party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above). Responsibilities Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients. Utilizingbusiness acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments. Criatingand managingpaid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads, Microsoft Ads, Criteo, etc. Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns. Workingwith direct response advertising strategies to drive sales revenue and/or qualified leads. Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs. Creatingand implementing campaign A/B test experiments to identify optimal campaign settings Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals. Analyzingpaid search campaign results and adjust strategy and budgets accordingly. Communicatingwith clients regularly to discuss goals and deliver results. Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency. Qualifications 1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency Excellent verbal and written communication skills Excellent analytical skills Deep knowledge of the SEM industry and the paid search advertising model Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns General knowledge of search engine optimization (SEO), social advertising, and web usability Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace An understanding of customer lifetime value and optimizing towards profits based on client margins Ability to manage expectations and priorities Experience presenting to senior-level client contacts Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client Experience with Google Suite Nice to Have Hands‑on experience using AI and automation tools inside and outside paid search platforms to optimize results Equal Opportunity Employer Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Accommodation for Disabilities Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. #J-18808-Ljbffr