Marketing/Community Liaison

Marketing Liaison for New Community Hospital

Be part of history in the making! Exceptional Healthcare is building a new Community Hospital, a state-of-the-art facility bringing high-quality care to Rapid City and surrounding communities.

Join Our Exceptional Marketing Team!

We're seeking a Marketing Liaison to lead community engagement and growth strategy for our new Community Hospital. This is a launch role. You will introduce a brand-new hospital to the Rapid City market, build referring physician relationships before our doors open, and establish our brand presence in a region currently served by a single dominant provider. The work combines strategic marketing with hands-on community building, and the person who takes this seat will help shape how Rapid City experiences a new healthcare option for the first time in a generation.

Why Work With Us?

We are a patient-focused healthcare provider committed to delivering the highest standards of care while fostering a positive and collaborative workplace culture. Our team takes pride in adhering to the Exceptional Promise by treating every patient and employee with courtesy, dignity, and respect. Here, you'll find opportunities for growth, a supportive team, and the resources you need to succeed.

Essential Responsibilities

• Build the hospital's market presence in Rapid City and surrounding communities ahead of and through grand opening
• Develop and execute the pre-opening community engagement plan, including ribbon-cutting, facility tours, open houses, and partnership events
• Establish referring physician relationships across primary care, specialty practices, and regional clinics to drive patient volume from day one
• Maintain current data on the Rapid City market, competitors, and referral patterns; adjust strategy based on what the data shows
• Identify and capitalize on community partnership opportunities, sponsorships, and civic engagement
• Work directly with hospital leadership and clinical service line leads to promote new programs and services as they come online
• Coordinate with corporate marketing to localize brand campaigns for the Rapid City market
• Manage the hospital's local social media presence and create content that speaks to the community we serve
• Represent the hospital at chamber events, healthcare networking forums, and community programs
• Track and report on patient volume, referral source performance, and growth against quarterly targets
• Participate in hospital leadership and growth planning meetings

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum five years in business development, marketing, or community relations; healthcare environment strongly preferred
• Proven track record of meeting growth or volume targets
• Excellent communication and presentation skills with the ability to move comfortably between physician offices, community boardrooms, and hospital leadership meetings
• Strategic thinker who is also willing to do the hands-on work of a startup environment
• Strong understanding of healthcare service lines and how patients choose providers
• Active driver's license, insurance, and reliable transportation
• Ability to work independently, manage a flexible schedule, and travel locally for events and meetings
• Established relationships in the Rapid City or western South Dakota healthcare community a strong plus

Perks and Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with matching contributions
• Life insurance and paid time off
• Supportive and growth-oriented work environment
• Ground-floor opportunity to shape the marketing function for a new hospital

Work Environment

This role splits time between the hospital, physician offices, community events, and the field. Expect local travel across the Rapid City service area, occasional evening and weekend events, and a fast-paced launch environment that rewards initiative.

Why Choose Us?

At Exceptional Community Hospitals, we recognize and value your expertise. We are dedicated to creating an environment where your contributions are celebrated and your professional growth is supported. As part of our team, you'll have access to cutting-edge technology, a compassionate, collaborative team, and the opportunity to make a meaningful impact on patient care every day.

Take the Next Step in Your Career!

If you're a marketing professional ready to launch a new hospital and make a difference in the Rapid City community, apply today and become part of our exceptional team!

Equal Opportunity Employer