Brand Experience Manager

Job Description

Job Description

Description:

Discover the Westmark Difference!!

Are you looking for a career? Do you want to be valued as an individual on a team? Do you want to learn, grow, and make a difference in your community? Westmark offers outstanding stability, a variety of career opportunities and exceptional work/life balance.

· 60% of our employees have been part of the Westmark family for 5+ years.

· 71% of our employees who have been part of the Westmark family for one year or more have received at least one promotion.

· 85% of our managers were promoted from within the company.

· Westmark has been in business since 1954 and has recently grown to over $1.6 billion in assets, 15 branches, and over 80,000 members!

We also have some of the most impressive benefits in the industry:

· Paid Time Off (3 to 5 weeks per year, depending on tenure) PLUS 11 paid holidays.

· Excellent health insurance options for employees and family with shared premiums

· 401k with 75% company match and 2% profit sharing contribution

· Tuition Reimbursement and Scholarships

· Employee Assistance Program (Free counseling and legal services)

Position Summary

The Brand Experience Manager leads the strategy, development, execution, and optimization of Westmark Credit Union's brand experience across every member touchpoint. This position ensures a consistent, innovative, and engaging brand presence through digital and traditional marketing, advertising, creative design, campaign management, website experience, analytics, and strategic partnerships.

This leader oversees the Marketing Designer and Marketing Specialist while partnering closely with internal departments, agency partners, and third-party vendors to deliver integrated marketing campaigns that strengthen brand awareness, deepen member relationships, drive business growth, and support Westmark's strategic initiatives.

The Brand Experience Manager serves as the steward of Westmark's visual identity and member experience, ensuring every interaction reflects the organization's mission, values, and brand standards.

Travel Requirements: Ability and willingness to travel for various marketing events within Western & Southern Idaho

Key Responsibilities

Brand Strategy & Experience

• Lead the ongoing evolution and execution of Westmark's brand strategy across all member touchpoints.
• Ensure consistent application of brand standards, messaging, visual identity, and user experience across all channels.
• Serve as the organization's brand steward, maintaining brand integrity while encouraging creativity and innovation.
• Evaluate emerging marketing trends and recommend strategies that enhance the member experience.

Marketing Campaign Strategy

• Develop and oversee integrated marketing campaigns supporting organizational growth, product launches, branch initiatives, lending, deposits, digital banking adoption, and strategic priorities.
• Collaborate with leadership and department leaders to identify marketing opportunities that support business objectives.
• Ensure campaigns are delivered on time, on budget, and achieve measurable results.
• Manage campaign calendars, priorities, and cross-functional execution.

Advertising & Media Strategy

• Develop Westmark's advertising strategy across traditional and digital channels.
• Oversee media planning, placement, budgeting, and campaign optimization.
• Evaluate marketing channel effectiveness and recommend adjustments based on performance data.
• Ensure advertising aligns with brand standards, compliance requirements, and strategic objectives.

Digital Experience & Website

• Provide strategic oversight for Westmark's website and digital experience.
• Lead continuous improvements to website functionality, content, navigation, SEO, accessibility, and member experience.
• Partner with Digital Banking and Information Technology to improve Online Banking, Mobile Banking, and digital service adoption.
• Oversee website governance and digital content strategy.

Creative Services

• Direct creative development for advertising, campaigns, print materials, digital assets, video, photography, email marketing, and promotional materials.
• Oversee creative priorities and workload for the Marketing Designer.
• Ensure all creative assets align with brand standards and campaign objectives.
• Lead creative brainstorming sessions that produce innovative member-focused marketing solutions.

Agency & Vendor Partnerships

• Manage relationships with advertising agencies, creative partners, media vendors, website providers, and marketing technology vendors.
• Coordinate agency strategy, campaign planning, creative development, production schedules, and budgets.
• Evaluate vendor performance and identify opportunities for improved efficiency and effectiveness.
• Lead contract discussions and project coordination with external marketing partners.

Digital Marketing & Communications

• Oversee email marketing strategy and campaign execution.
• Direct digital advertising initiatives including search, display, video, streaming, paid social, geofencing, and emerging platforms.
• Coordinate digital marketing efforts with website strategy and member journeys.
• Support digital adoption initiatives across Online Banking, Mobile Banking, and other digital services.

Analytics & Performance

• Develop key performance indicators for campaigns, advertising, digital channels, and member engagement.
• Monitor campaign performance using marketing analytics, website analytics, CRM reporting, and business intelligence tools.
• Translate data into actionable recommendations that improve campaign effectiveness and member acquisition.
• Present marketing performance and strategic recommendations to executive leadership.

Leadership & Team Development

• Provide leadership, coaching, mentoring, and performance management for Marketing team members.
• Foster innovation, creativity, collaboration, and accountability.
• Establish department goals and individual performance expectations.
• Support professional development and continuous learning.
• Coordinate team priorities, project management, and resource allocation.

Strategic Planning

• Help develop annual marketing plans aligned with Westmark's strategic initiatives.
• Manage departmental budgets for advertising, creative production, digital marketing, agency services, photography, videography, and marketing technology.
• Identify opportunities to improve operational efficiencies and marketing effectiveness.
• Collaborate with the Community Impact & Communications Manager to ensure brand campaigns and community engagement strategies work together to create a seamless member experience.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Graphic Design, or related field preferred.
• Five (5) years of progressively responsible marketing experience with emphasis in brand management, advertising, digital marketing, or campaign strategy.
• Minimum of two (2) years of leadership or supervisory experience preferred.
• Experience leading integrated marketing campaigns across multiple channels.
• Knowledge of website management, digital marketing, marketing automation, SEO, AIO, and analytics.
• Experience working with advertising agencies and external creative partners.
• Strong understanding of marketing metrics, consumer behavior, and campaign measurement.
• Excellent project management and organizational skills.
• Exceptional written and verbal communication abilities.
• Financial institution or credit union marketing experience preferred.

Key Competencies

• Strategic Leadership
• Social Media Content Participation
• Brand Management
• Marketing Strategy
• Campaign Management
• Creative Direction
• Digital Marketing
• Data Analytics
• Project Management
• Vendor Management
• Innovation
• Collaboration
• Decision Making
• Member Focus
• Results Orientation
• Adaptability

Physical Requirements

• Ability to travel occasionally for meetings, branch visits, agency meetings, photo/video shoots, and marketing events.
• Manual dexterity for computer and office equipment operation.
• Sitting for extended periods while developing marketing strategies and analyzing campaign performance.
• Visual and auditory abilities necessary to review creative materials, presentations, and communicate effectively.
• Occasionally lift and transport up to 25 lbs. of marketing materials, displays, or promotional items.

Westmark Credit Union is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.