Marketing Workflow Transformation Process Architect

Marketing Workflow Transformation Process Architect

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description

Job Family Definition:

Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment. May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs. Typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing. Also responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing productivity and effectiveness.

Management Level Definition:

Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories and techniques. Contributes to the development of innovative principles and ideas. Successfully operates in the most complex disciplines, in which the company must operate to be successful. Provides highly innovative solutions. Leads large, cross-division functional teams or projects that affect the organization's long-term goals and objectives. May participate in cross-division, multi-function teams. Provides mentoring and guidance to lower level employees. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Develops strategy and sets functional policy and direction. Acts as a functional manager within area of expertise but does not manage other employees as a primary job function.

Responsibilities

• Provide thought leadership in marketing analytics and technical innovation by working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities.
• Provide senior leaders/owners actionable recommendations and strategic plan based on analytical research.
• Design experiments on marketing topics to allow for a very deep understanding of highly complex modeling and analytics issues.
• Drive marketing content development, budgeting process and best practices sharing.
• Drive and own the execution of complex multimillion dollar marketing program and concept to ensure effective tasking/utilization of virtual operation team.
• Manage multimillion dollar marketing programs or projects by leveraging and managing pan-company resources.
• Define and implement new processes, tools and technology requirements to drive continuous improvement of marketing performance management systems.
• Be recognized as authority on marketing policies and resolving complex and private information.
• Set and lead development of cross- region and complex marketing and sales policies across multiple product lines in compliance with regulatory requirements and ongoing governance.
• Develop and provide training and guidance for marketing analytics and operations individuals.

Education and Experience Required

• BA or BS in Marketing or related field; MBA preferred.
• 10+ years marketing, market research, project management or operational experience.
• Experience in MRM or CRM applications; statistics background a plus.
• Advanced statistics background or equivalent for analytical positions (advanced degree in mathematics, statistics, econometrics, or related degree with deep research background).

Knowledge and Skills

• Mastery knowledge of marketing principles, practices, tactics and tools.
• Mastery knowledge of marketing activities, practices and procedures.
• Superior knowledge of and/or experience in business and marketing strategies.
• Excellent written/oral communications and analytical skills.
• Excellent interpersonal and project management skills; ability to build, manage and influence virtual teams.
• Excellent negotiating and change management skills.
• Ability to interface effectively with senior executive management team and cross-functional disciplines.
• Excellent influencing, consensus- building and conflict-resolution skills.
• Excellent operational skills while maintaining strategic mindset.

Impact/Scope

• Initiate/drive/execute complex cross- functional and cross-region marketing plan, program and/or campaigns.
• Lead cross-region data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints.
• Manage large scale of cross-function/ region marketing investment and programs.
• Influence marketing investment to strategic programs to optimize revenue and margin.
• Provide thought leadership in statistical modeling to optimize revenue and margin across product/services/solution portfolio.

Complexity

• High – Extensive cross- functional/cross-organizational senior management, partner and/or customer interface; deals with complex strategic issues.

What We Can Offer You

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Job:

Marketing

Job Level:

Master

The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 135,500 - 275,000 in California // 119,500 - 275,000 in TexasThe listed salary range reflects base salary. Variable incentives may also be offered.

Information about employee benefits offered in the US can be found at

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

Recruitment Fraud Alert

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All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual's own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.