Trade Marketing Manager

Are you looking to be part of a fast-growing global food business with North American operations headquartered in the southern California area? Do you want to realize your ambitions while being part of a principle driven organization that aspires to transform its business through powerful Brands? At LT Foods Americas (LTFA), we have an ambition to become a Food business driven by the 5 principles that underpin everything we do: Business Ethics, Innovation, Ownership, Passion for Excellence, & Customer Centricity. We are seeking associates who want to drive meaning in their work that benefits them, the organization and the world around us. What you get at LTFA is challenging, interesting work with opportunities to grow in the U.S. and beyond. You get the tools you need to do an excellent job and you have smart, motivated people around you to help you do it! It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes LTFA such a special place to work. And why working here is always about more than just a job. LT Foods Americas (LTFA) is part of LT Foods Limited, an emerging global food company, with Net Sales in excess of $1 billion globally, operating across a range of categories including specialty rice, organic foods and convenience rice-based products. The Company is engaged in milling, processing and marketing of branded and non-branded basmati & jasmine rice, and manufacturing of rice food products in India & international market. LT Foods has a global presence including India, Middle East, United Kingdom, Europe, Canada and United States. Its operations include contract farming, procurement, storage, processing, packaging and distribution. Its rice product portfolio comprises brown, white, steamed, parboiled, organic, quick cooking brown rice, and ready-to-heat rice. The Company's brands include DAAWAT®, ROYAL®, GOLDEN STAR®, 817 ELEPHANT®. POSITION SUMMARY Reporting to the Sr. Director of Sales Planning, the Trade Marketing Manager is a high-impact commercial role at the intersection of strategy, analytics, and cross-functional execution. This individual will serve as the internal authority on trade investment, architecting channel-level trade strategies, driving efficiency through best-in-class TPM practices, and translating complex data into actionable recommendations that directly shape revenue and margin outcomes. The ideal candidate is a commercially sharp, analytically rigorous professional who brings a strategic mindset paired with an operator’s instinct for execution. They are equally comfortable presenting to senior leadership as they are rolling up their sleeves in data. Experience leveraging AI and automation tools to accelerate analysis and improve trade effectiveness is strongly preferred. This role is a critical partner to Sales, Marketing and Finance, and a visible contributor to the company’s growth agenda. KEY RESPONSIBILITIES Develop and own the trade strategy by channel and customer segment across the brand portfolio, driving alignment with AOP revenue and margin targets Serve as the strategic lead for trade reviews — bringing forward data-driven recommendations and scenario analyses that guide Sales toward optimal promotional investment Lead the evaluation, selection, and implementation of a Trade Promotion Management (TPM) system, with accountability for adoption, process design, and ongoing performance Act as the primary commercial liaison between Sales, Finance, and Demand Planning, ensuring a unified view of trade investment and its impact on the P&L Analytics, AI & Insights Leverage syndicated data (SPINS, Nielsen/Circana, Panel Data) alongside AI-assisted tools to identify trends, size opportunities, and benchmark promotional effectiveness Build and maintain scenario planning models to evaluate promotional ROI, volume lift, and margin impact — exploring AI-powered forecasting tools to sharpen predictive accuracy Conduct rigorous post-event analysis and translate findings into forward-looking guidance for the Sales team on how to optimize trade dollars Champion the use of emerging analytics and automation capabilities (including AI tools for data synthesis, anomaly detection, and reporting) to increase team efficiency and insight quality TPM Operations & Process Excellence Guide the Sales team through all stages of the trade management process: forecast/financial impact, promo scenario selection, post-event review, and deduction resolution Establish and enforce best-in-class TPM standards, including naming conventions, date definitions, performance type classifications, and deduction management Partner with Finance to drive deduction resolution and ensure fully actualized promotions are closed on time Coordinate approval workflow for committed promotions and ensure timely submission from Sales for assigned customers Planning, Reporting & Cross-Functional Collaboration Play a critical role in the annual revenue and trade bottoms-up planning process, including gap-to-AOP analysis and budget scenario modeling Own the development and delivery of trade management KPI dashboards and reporting: retail price point execution, budget over/under spends, contract attachments, and forecast accuracy Communicate incremental volume plans to Demand Planning and represent the trade perspective during Demand Review meetings Drive system maintenance tasks including new customer setup and OI validation Proactively identify and communicate SOP recommendations as the company’s trade infrastructure matures, and lead testing of future TPM system enhancements QUALIFICATIONS Required 7+ years of progressive experience in Trade Promotion Management or a related commercial finance/sales planning role within CPG Demonstrated expertise with TPM platforms and the full trade lifecycle, from planning and execution to post-event analysis and deduction resolution Advanced proficiency in MS Office Suite, including Excel and financial modeling; comfortable building scenario-based analyses from scratch, PowerPoint, presenting findings and succinct recommendations Strong working knowledge of syndicated data platforms (SPINS, Nielsen/Circana, IRI, Panel Data) Proven ability to distill complex datasets into clear, executive-level recommendations Exceptional cross-functional communication and stakeholder management skills, equally effective with field sales reps and the C-suite BS/BA in Business Administration, Finance, or a related field Ability to operate independently with minimal supervision and manage multiple priorities in a dynamic, deadline-driven environment 10% travel is required for meeting, company trainings and events Passion for purpose-driven, better-for-you food brands and the mission behind them Preferred Experience using AI tools for commercial analysis, promotional forecasting, or reporting automation (e.g., ChatGPT/Copilot for data synthesis, AI-enhanced BI tools, or ML-based forecasting platforms) Familiarity with Power BI, Tableau, or similar data visualization platforms Experience in a high-growth or scaling CPG environment where trade infrastructure was being built out Relocation assistance may be provided for qualified candidates. #J-18808-Ljbffr