Regional Vice President of Sales

****This is NOT an opportunity to work at ForceBrands**** About the Opportunity ForceBrands is partnering with a growing food brand to identify a Regional Vice President of Sales to expand its retail business across natural and conventional grocery channels. This role combines strategic account leadership with hands-on execution. The ideal candidate brings strong retail relationships, experience managing brokers, and the ability to grow distribution while staying close to the operational details that support successful customer partnerships. Key Responsibilities: Own assigned retail accounts, managing customer relationships, promotional planning, merchandising programs, and day-to-day requests. Grow existing accounts and pursue new retail distribution across natural and conventional grocery channels. Manage brokers and coordinate merchandising support to drive execution at retail. Partner with Sales Operations on demand planning, order flow, and sales and operations planning. Use SPINS and retailer data to identify growth opportunities, develop customer presentations, and guide account plans. Collaborate with internal teams to address operational challenges and communicate proactively with customers. Make informed decisions independently while keeping the Chief Revenue Officer aligned on priorities, progress, and challenges. Qualifications: Approximately 10–15 years of CPG sales experience, including direct responsibility for retail accounts in natural and/or conventional grocery. Deli or deli-adjacent category experience strongly preferred, including cheese, hummus, dips, bakery, crackers, or related products. Candidates with strong experience in closely related center-store categories will also be considered. Demonstrated success growing retail accounts, securing new distribution, and managing promotional programs. Experience managing brokers and coordinating retail merchandising execution. Ability to interpret syndicated and retailer sales data and translate findings into actionable account plans. Comfortable partnering on forecasting, demand planning, and order management; KeHE or other distributor experience is a plus. A proactive, independent working style and willingness to handle both sales strategy and daily account execution.