Category Marketing Manager, GTM

Role As a Country Marketing Manager at Whatnot, you will drive hyper‑growth and support sellers across various categories, such as beauty and trading cards. You will develop and execute marketing plans focused on customer acquisition and retention, including digital events, influencer activations, and content collaborations. Own buyer acquisition across priority categories in Canada, devising campaigns and events that generate buzz and drive demand. Identify and pursue PR and influencer opportunities in the local market across categories. Develop and execute social media strategy for your market's categories across multiple channels and platforms. Build scalable resources and toolkits to help sellers better market their channels and grow audiences. Measure and iterate on the effectiveness of category marketing initiatives. You We’re looking for a self‑starter who thrives in a fast‑paced environment. 6+ years of marketing experience in a growth‑focused setting, preferably in a startup, marketplace, or creator‑platform. Strong project management skills and the ability to own strategy and content across multiple marketing channels. A creative thinker with experience in content creation and copywriting. Experience tracking KPIs and monitoring success for marketing programs. Ability to work with limited guidance and pivot quickly as needed. Nice to Have Graphic design and video editing experience (e.g., Creative Suite, Figma). Passion for creator communities and specific Whatnot product categories. Experience buying and selling in online marketplaces. Benefits Generous holiday and time‑off policy. Health insurance options including medical, dental, and vision. Work‑from‑home support: Home office setup allowance. Monthly allowance for cell phone and internet. Care benefits: Monthly allowance for wellness. Annual allowance toward childcare. Lifetime benefit for family planning, such as adoption or fertility expenses. Retirement: 401(k) offering for traditional and Roth accounts in the US with up to 4% employer match, and pension plans internationally. Monthly allowance to support app usage (dog‑fooding). Parental leave: 16 weeks paid parental leave plus one month gradual return to work (company leave allowances run concurrently with country leave requirements). Equal Opportunity Employer Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we support and respect the different skills and experiences represented within our workforce. Compensation Range: $149K - $165K #J-18808-Ljbffr Whatnot