General Manager

Position Overview

The General Manager is a senior operational leader responsible for the full P&L performance of one or more branch locations within a restoration and construction services company. This role owns revenue production, field workforce management, client and carrier relationships, and branch-level EBITDA delivery.

The GM is accountable for outcomes, not just activities - and is measured on what the business produces, not time in seat.

This role manages the full annual Brand revenue with complete P&L accountability across all operations. Compensation is benchmarked to revenue scope and market, with a performance bonus tied to Brand Revenue and EBITDA performance.

Key Responsibilities

Financial & P&L Accountability

• Own and drive annual brand revenue targets in alignment with company growth objectives
• Manage branch-level EBITDA, job costing, and operating expenses
• Report financial performance to executive leadership with accuracy and transparency

Operations & Field Management

• Oversee multi-crew field operations across mitigation, restoration, and reconstruction divisions
• Ensure projects are delivered on time, on budget, and to quality standards
• Manage subcontractor relationships, equipment utilization, and job scheduling

Business Development & Carrier Relations

• Build and maintain relationships with insurance carriers, adjusters, and third-party administrators
• Drive referral source development across property managers, real estate professionals, and commercial accounts
• Represent the company in the local market as the primary face of the brand

Team Leadership

• Recruit, develop, and retain production, estimating, and administrative staff
• Set performance expectations and hold teams accountable through clear KPIs
• Foster a culture of urgency, ownership, and professionalism

Multi-Location Operations (where applicable)

• Manage P&L and operational execution across two or more geographic markets simultaneously
• Coordinate resources, staffing, and client relationships across branch locations

Qualifications

Experience

5+ years in restoration, construction, or a related field

Financial

Demonstrated P&L ownership and financial literacy

Field Operations

Experience managing field crews and subcontractors in a production environment

Insurance

Strong working knowledge of insurance claims processes and carrier relationships; Xactimate proficiency a plus

Management

Prior branch or general management experience preferred; scope and results weighted more heavily than title

Certifications

IICRC certifications preferred: WRT, ASD, FSRT

Compensation

Base salary is benchmarked to revenue scope and market, with a performance bonus tied to Brand EBITDA, Brand Revenue, and Platform EBITDA attainment. Total compensation is designed to reward GMs who build profitable, growing operations.

Base Salary

Benchmarked to market & revenue scope

Guaranteed • paid bi-weekly

Performance Bonus

Target: 30% of base salary

50% Brand EBITDA attainment

40% Brand Revenue attainment

10% Platform EBITDA accelerator

Vehicle Allowance

$___/mo, paid with payroll

About the ARO Platform

This role is part of the American Restoration Operations (ARO) platform - a network of 25+ restoration and construction brands operating across 50+ locations nationwide. ARO brands share operational infrastructure, carrier relationships, and platform-level resources while maintaining distinct local market identities. General Managers within the ARO platform are held to consistent performance standards and benefit from platform-level support, benchmarking, and leadership development.