Senior Meta Media Buyer | E-Commerce Growth

Pop On Veneers is hiring a Senior Meta Media Buyer to help manage large-scale direct response advertising campaigns. We are one of the fastest-growing direct-to-consumer smile brands in the United States, spending heavily across Meta, Google, YouTube, and other acquisition channels. This role is ideal for someone who understands performance marketing beyond surface-level metrics and thrives in a fast-moving, high-accountability environment. You’ll play a key role in the day-to-day execution and monitoring of our Meta advertising accounts, including: Launching and structuring campaigns inside Meta Ads Manager Monitoring campaign performance closely throughout the day Assisting with scaling, budget allocation, and optimizations Identifying creative fatigue and performance shifts early Analyzing KPIs including CPA, ROAS, MER, CTR, CPM, CVR, and hook rates Reporting insights and trends to the media buying and creative teams Helping maintain account organization, tracking accuracy, and operational consistency This is not a “set it and forget it” role. We are looking for someone proactive, analytical, detail-oriented, and deeply comfortable inside Ads Manager. Qualifications 5+ years of hands-on Meta/Facebook ads experience At least 1 year of experience with Motion Strong understanding of direct response e-commerce advertising Experience working with medium-to-high spend accounts preferred Familiarity with: Advantage+ ABO/CBO structures Pixel/event tracking Attribution models Creative testing frameworks Retargeting strategies Strong spreadsheet and reporting skills Ability to spot performance issues quickly and think critically about solutions Experience with any of the following is a plus: Shopify Northbeam Triple Whale Blotout Klaviyo Direct response creative analysis High-volume DTC brands What We’re Looking For Strong attention to detail High sense of ownership Fast communication Data-driven decision making Ability to thrive in a fast-paced environment Someone who genuinely enjoys performance marketing Why Join Us? Work directly with senior marketing leadership Manage campaigns with significant daily ad spend Gain exposure to large-scale DTC growth strategies Long-term opportunity with room for advancement Remote position with a growing team