Retail Marketing Representative

Company Description Berkshire Hathaway HomeServices Abbott Realtors (formerly Abbott & Caserta Realtors) is a residential real estate brokerage serving clients across New Jersey with a focus on integrity, professionalism, and local market expertise. As part of the Berkshire Hathaway HomeServices network, the company benefits from a strong brand, advanced tools, and a robust referral system. The organization values ethical business practices, ongoing professional development, and a supportive culture for real estate professionals. Role Description The Sales and Marketing Specialist is a full-time, on-site role based in Hackensack, NJ, focused on driving residential real estate business growth through effective sales and marketing activities. Day-to-day responsibilities include developing and implementing local marketing campaigns, managing listings across digital and traditional channels, and supporting lead generation efforts. The role involves engaging prospective clients, presenting services, conducting follow-ups, and assisting with open houses and community events to build brand presence. The specialist collaborates with agents and leadership to analyze market trends, refine messaging, and maintain consistent branding. This position requires regular in-person interaction with clients, partners, and team members to support office operations and deliver a high standard of service. Customer Service skills to provide responsive, courteous, and solution-oriented support throughout the real estate process. Sales skills to generate leads, present services effectively, and help move prospects through the sales funnel. Training and Sales Management skills to support onboarding, mentoring, or guiding team members and helping coordinate sales initiatives. Basic understanding of real estate marketing, including social media, email campaigns, and local advertising. Ability to work on-site in Hackensack, NJ, with strong organizational and time-management skills. Proficiency with common business software and CRM tools; experience in real estate or related fields is a plus. High school diploma or equivalent required; college coursework or a degree in business, marketing, or a related field is beneficial.