Annual Giving Marketing Manager

Job Description

Job Description

About the University of Hawai’i Foundation:

The University of Hawaiʻi (UH) Foundation was established in 1955 to encourage private support for the University of Hawaiʻi. Today it is the central fundraising organization for the UH System and is contracted by the Board of Regents to be the sole provider of fundraising and alumni services. In addition to fundraising, the Foundation manages more than 7000 gift accounts for the benefit of the university and its students.

The UH Foundation is a private, institutionally related corporation designated as a 501(c)(3) organization by the Internal Revenue Service. It is a legally separate entity from UH, the UH Alumni Association, and all other UH affiliates. However, the UH Foundation works closely with these organizations, as well as with others in the community, exclusively for the benefit of the university.

Our Vision

To inspire giving and partnership with UH by fostering UH pride and passion among donors, alumni and the community.

Our Mission

To unite donors' passions with UH's aspirations by raising philanthropic support and managing private investments to benefit UH, the people of Hawaiʻi and our future generations.

Our Values

Our values shape our relationships and guide our thinking and actions. By living our values, we build trust with our fellow employees, our donors, the university and the broader community.

Position Summary:

The Annual Giving Marketing Manager plays a key role in planning, coordinating and executing multichannel fundraising campaigns (direct mail, email, digital, crowdfunding and giving days), collaborates with internal and external stakeholders, and ensures projects stay on schedule.

The Annual Giving Marketing Manager produces compelling, donor-centered content across digital, print, and social platforms. This role combines strategic project management with creative storytelling to inspire philanthropy, broaden donor participation, and strengthen the organization’s brand.

This position will collaborate closely with the annual giving team to ensure seamless campaign execution and brand integrity.

Reports to:

Associate Vice President of Communications and External Relations

Duties & Responsibilities:

Campaign & Project Management (50%)

• Develop and manage project schedules and deliverables to ensure efficient use of time and talent and that campaigns launch on time.
• Plan, coordinate, and implement multichannel annual giving initiatives including direct mail, email, social media, crowdfunding, and Giving Day campaigns.
• Closely collaborate with partners in communications, donor relations, alumni relations, and development to develop and implement donor retention and acquisition strategies.

Content Creation & Storytelling (30%)

• With support from the communications team, develop and maintain a library of reusable creative assets and templates.

• Write, edit, and design donor appeals, e-solicitations, webpages, and social media content.
• Create persuasive messaging and digital assets (graphics, posts, video) tailored to different audiences and channels.
• Ensure brand consistency, tone, and style across all annual giving communications.
• Collaborate with colleagues to highlight annual giving fund impact stories to support donor stewardship.

Data, Reporting & Optimization (10%)

• Collaborate with advancement services to generate accurate solicitation lists and track donor engagement.
• Monitor campaign performance, analyze results, and provide actionable insights.
• Research and apply industry best practices to strengthen donor acquisition and retention strategies.

Crowdfunding & Giving Day (10%)

• In collaboration with the Director of Annual Giving, act as a liaison between UH campus and unit partners to support, develop and collaborate on crowdfunding campaigns.
• Create and upload content to crowdfunding platform.

• Perform other duties and activities in support of UH Foundation’s mission as assigned.

Job Qualifications:

• Proven ability to manage multiple projects with diverse stakeholders.
• Meticulous attention to detail.
• Bachelor’s degree.
• 3–5 years of experience in project management, program coordination, fundraising, marketing, or communications.
• Strong writing, editing, and storytelling skills across print and digital platforms.
• Experience with fundraising CRMs (e.g., Raiser’s Edge, Salesforce) and digital engagement tools (email, social, peer-to-peer).
• Analytical mindset with ability to translate data into actionable strategy.

• Demonstrated ability to exercise discretion and maintain confidentiality when handling sensitive and confidential information.  

• Must pass a background check upon offer of employment.

Preferred Skills:

• Graphic design and proficiency in Adobe Creative Suite.
• Experience in fundraising, direct mail, or online campaigns.
• Experience developing and releasing email broadcasts.
• Basic video editing experience

Essential Functions:

• Ability to sit at a desk and use a computer for extended periods of time.
• Occasional standing, walking, bending, reaching, and lifting of light office items up to 25 lbs.
• Ability to operate general office equipment such as computer, printer, photocopier, scanner, phone system, etc.
• Hand-eye coordination and manual dexterity to use office equipment and handle paperwork.
• Visual acuity to read printed and electronic documents and computer screens.
• Ability to communicate verbally and in writing so others will understand.
• Hearing and speaking abilities for in-person, phone, and video conversations.

Benefits:

UH Foundation voluntarily pays 100% of the following

• 10% 403(b) contributions after 7 months of employment. This is automatic and NOT dependent on the employee making any contributions. PLUS, ALL contributions are 100% immediately vested!
• Term life insurance
• AD&D insurance
• Short term disability insurance
• Long term disability insurance
• Tuition reimbursement after 1 year of employment
• Employee assistance program
• Generous PTO and paid holidays

UH Foundation voluntarily provides the following in which the company and employees share the cost

• Health, Prescription, Dental, and Vision Insurance
• Free parking after 5 years of service

Other benefits available for employees to purchase

• Medical Flexible Spending Account
• Dependent Care Flexible Spending Account
• Insurance coverages for spouse and/or children
• Critical care insurance
• Legal insurance
• Pet insurance