Associate Brand Manager, Brand & Innovation

Job Description

Job Description

Description:

Om Mushrooms is hiring an Associate Brand Manager, Brand & Innovation, to join our growing Brand & Innovation team. This is an exciting opportunity for a commercially minded, analytically sharp CPG marketer who brings strong project management skills, creative and strategic thinking, and a track record of turning ideas into action.

Reporting directly to the Director of Brand & Innovation, you'll play a highly visible role across the business and help connect brand strategy, innovation, commercialization, sales, and activation. You'll have the opportunity to work across the full lifecycle of our products, from identifying opportunities and developing concepts to commercialization, launch, and in-market performance.

This role is ideal for someone who wants more ownership, broader exposure, and the opportunity to make a meaningful impact within a growing consumer brand.

Why Om?

At Om, we're on a mission to bring the power of functional mushrooms to people everywhere. As a leader in the wellness industry, we combine science, innovation, and nature to create products that support healthier lives.

Joining Om means becoming part of a collaborative, entrepreneurial team where you'll have the opportunity to make an impact beyond the traditional boundaries of an Associate Brand Manager role.

Our culture is grounded in five core values:

• Bold Thinking, Purposeful Action - Challenge the status quo and turn great ideas into meaningful results.
• Open Hearts, Clear Voices - Communicate openly, assume positive intent, and value every perspective.
• Champion Each Other's Success - Celebrate wins and support each other's growth.
• Own It - Take accountability, stay solution-oriented, and learn from both wins and mistakes.
• Thrive in Balance - Work hard, prioritize thoughtfully, and make space to recharge.

You'll have the opportunity to:

• Take meaningful ownership of projects and see your work move from idea to shelf
• Work directly with senior leaders and cross-functional partners across the business
• Gain exposure across brand strategy, innovation, commercialization, sales, and activation
• Help shape a growing brand and an evolving consumer category
• Build your career in an environment where strong ideas and initiative are valued
• Grow alongside the business as Om continues to evolve and expand

What You'll Do

Project & Cross-Functional Management — Own timelines, priorities, deliverables, and communication across multiple projects, proactively identifying gaps and keeping cross-functional teams aligned and moving forward.

Business Management & Planning — Monitor consumer, category, competitive, and business trends and translate insights into clear recommendations and actions.

Innovation & New Product Development — Help manage and advance the innovation pipeline, supporting products from initial concept and brief through development, commercialization, launch, and in-market execution.

Commercialization — Drive the cross-functional process required to bring new consumer products to market on time and on brief, partnering closely with R&D, Regulatory, Operations, Supply Chain, Sales, and external partners.

Packaging Development — Manage packaging development timelines, including creative, design, regulatory, and approval cycles, with strong attention to detail.

Brand Activation & Launch Planning — Partner with the Digital Marketing Manager and broader team to support integrated launch and activation plans across consumer touchpoints.

PR Activation – Partner with our PR to drive buzz around our process, products and superior process.

Retailer & Sales Support — Equip the sales team with the insights, tools, materials, and product stories needed to successfully bring Om products to market and win at shelf.

Performance & Analytics — Help monitor brand, product, category, and competitive performance and turn data into clear recommendations and action plans.

P&L Support — Support business and innovation decisions through financial analysis, forecasting, and an understanding of key business drivers.

Requirements:

What We're Looking For

• 3–5 years of experience in consumer-packaged goods (CPG) with experience in brand management, innovation, commercialization, or a closely related consumer marketing function
• Consumer-facing CPG experience is required; experience primarily on B2Bproducts or services will not be sufficient for this role
• Food, beverage, health, wellness, supplements, or other consumer product experience strongly preferred
• Demonstrated experience supporting or leading the launch of a consumer product from concept or brief through commercialization and market launch
• Exceptional project management skills with experience managing multiple workstreams, timelines, stakeholders, and deliverables simultaneously
• Strong cross-functional leadership skills and demonstrated ability to partner effectively with teams such as R&D, Operations, Regulatory, Supply Chain, Sales, Finance, and Marketing
• Analytically strong and comfortable using data to identify opportunities, make recommendations, and influence business decisions
• Strong attention to detail, particularly when managing commercialization and packaging processes
• A proactive, solutions-oriented mindset, you identify gaps, anticipate what comes next, and bring a point of view on how to move forward
• Comfortable operating in a growing, entrepreneurial environment where priorities can evolve quickly
• Strong communication skills and the ability to build trust across functions and levels
• DTC and/or omnichannel consumer brand experience is a plus

Benefits & Perks

We believe great work happens when people feel supported both professionally and personally. Om Mushrooms offers a comprehensive benefits package designed to support your health, wellbeing, and continued growth, including:

• Competitive compensation and bonus opportunities
• Medical, dental, and vision insurance
• 401(k) with Company Safe Harbor Contribution
• Paid Time Off, paid holidays, floating holiday, and sick leave
• Paid parental leave
• Company-paid life and disability insurance
• Employee Assistance Program (EAP)
• Professional development and career growth opportunities
• Health and Wellness Discounts through Lifemart
• Employee discounts on Om products and friends and family discounts
• The opportunity to take meaningful ownership and grow your career alongside an evolving consumer brand