Head of Integrated Campaign Strategy, Wealth Management Northern Trust Job listing

Head of Integrated Campaign Strategy, Wealth Management Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service. Role/ Department: Head of Integrated Campaign Strategy, Wealth Management/Wealth Management Marketing The Wealth Management marketing team is dedicated to promoting the firm’s suite of financial services to high-net-worth individuals and families, closely held businesses, family offices and foundations. The team leverages a mix of digital, content, and traditional marketing expertise to support business growth, strengthen client relationships, and reinforce the brand’s leadership in the industry. The Head of Integrated Campaign Strategy is a senior-level position within the Wealth Management Marketing team. Reporting directly to the Head of Wealth Management Marketing, this role is responsible for developing and executing comprehensive integrated marketing campaigns that drive business objectives, optimize lead generation and nurture processes, and maintain consistent messaging across all platforms. This role will collaborate closely with content, creative, demand generation, digital and data teams to ensure alignment and maximize campaign impact. Key responsibilities of the role include: Campaign Execution Lead the planning, launch, and ongoing management of multi-channel marketing campaigns, ensuring timely delivery and measurable results Cross-functional Collaboration Partner with Wealth Management Head of Content Strategy to develop cohesive messaging that is consistently expressed through campaign channels to maximize campaign effectiveness. Partner with cross-functional teams— including creative, digital marketing, demand generation and performance, as well as external agencies to develop compelling, high-impact marketing campaigns. Lead Generation & Nurture Optimization Develop and refine processes for lead acquisition and nurture, leveraging campaign insights to improve conversion rates and customer engagement. Develop and refine client journey maps to identify key touchpoints and optimize the overall client experience. Leverage the Customer Data Platform (CDP) and advanced analytics to gain actionable insights, informing approaches to personalize interactions, improve engagement, and drive measurable results. Stay current on industry trends, competitor strategies, and regulatory requirements relevant to wealth management marketing. Skills/Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 10+ years of progressive experience in integrated campaign management, preferably within financial services or wealth management. Demonstrated expertise in developing and executing multi-channel marketing campaigns. Strong proficiency in marketing automation, CRM, and analytics platforms. Exceptional project management skills with a track record of delivering complex campaigns on time and within budget. Excellent written and verbal communication skills. The successful candidate will benefit from having: Strategic thinking and the ability to translate business goals into actionable marketing initiatives. Leadership and influence skills, especially in cross-functional environments. Analytical mindset with experience interpreting campaign data to drive continuous improvement. Ability to work independently and manage multiple priorities in a fast-paced setting. Experience collaborating with content strategy, creative, and digital teams. Working Model: Hybrid We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home. Salary Range: $150,000 - $205,000 Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component. Working with Us As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose. We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies! Build your career with us Reasonable accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at View email address on click.appcast.io. We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different people. #J-18808-Ljbffr Financialnarrative