Regional Sales Manager

GAT Sport Regional Sales ManagerExecutive Position Summary

GAT Sport, a globally recognized sports nutrition company with more than 25 years of industry leadership, is seeking an elite Regional Sales Manager to accelerate the rebuilding and expansion of its domestic business. This is a strategic commercial leadership opportunity designed for accomplished sales professionals who have consistently delivered exceptional growth across the U.S. market. The role is responsible for expanding distribution, strengthening national and regional distributor relationships, growing strategic partnerships with Vitamin Shoppe, GNC, independent specialty retailers, and key accounts, while executing profitable commercial growth strategies. The successful candidate will collaborate with Executive Leadership, Marketing, Operations, Finance, Supply Chain, and Customer Service to deliver best-in-class commercial execution.

Ideal Candidate Profile

· This position is specifically designed to attract high-caliber commercial talent from leading sports nutrition and dietary supplement companies.

· The ideal candidate possesses an established network within the U.S. specialty retail and distributor channel, a proven history of growing regional and national accounts, and a track record of delivering profitable revenue growth.

· Candidates should bring a consultative, entrepreneurial, and strategic approach to business development while demonstrating exceptional execution, relationship management, and commercial leadership.

Strategic Opportunity

· Lead the continued expansion of one of the industry's legacy sports nutrition brands during an exciting period of accelerated growth.

· Influence domestic commercial strategy while working directly with executive leadership.

· Own regional business plans, distributor performance, retail expansion, and long-term commercial partnerships.

Key Responsibilities

· Develop and execute comprehensive regional sales strategies that deliver revenue, profitability, distribution, and market-share growth.

· Identify, recruit, negotiate, onboard, develop, and manage regional and national distributors.

· Expand GAT Sport's presence with Vitamin Shoppe, GNC, independent specialty retailers, gyms, and strategic regional accounts.

· Develop annual business plans, sales forecasts, and growth initiatives with distributor and retail partners.

· Drive product launches, marketing initiatives, promotional programs, merchandising, sampling, and field execution in partnership with Marketing.

· Conduct executive business reviews focused on sales performance, inventory management, forecasting, promotional execution, and growth opportunities.

· Monitor competitive activity, pricing, category trends, and consumer insights.

· Partner cross-functionally with Operations, Finance, Supply Chain, Marketing, and Customer Service to ensure flawless execution.

· Prepare executive forecasts, CRM updates, pipeline reports, and business reviews.

· Represent GAT Sport at major customer meetings, distributor conferences, trade shows, and industry events.

· Travel approximately 50–70% throughout the assigned region.

Preferred Attributes

· Passion for fitness, health, wellness, and sports nutrition.

· Entrepreneurial mindset with exceptional business development capabilities.

· Established relationships with distributors, Vitamin Shoppe, GNC, independent specialty retailers, and key fitness accounts.

· Ability to thrive in a fast-paced, highly competitive, growth-oriented environment.

· Strong understanding of domestic retail channels, merchandising, distributor models, and field execution.

· Highly organized with exceptional communication and project management skills.

· Self-motivated with the ability to work independently while collaborating across functional teams.

Qualifications

· Bachelor's degree or equivalent professional sales experience.

· Minimum of 5+ years of commercial leadership experience within sports nutrition, dietary supplements, or adjacent CPG categories.

· Demonstrated success building distributor partnerships and expanding domestic markets.

· Direct experience with Vitamin Shoppe, GNC, and distributor management is strongly preferred.

· Experience with leading brands such as Glanbia Performance Nutrition, Nutrabolt, Ghost, Optimum Nutrition, Nutricost, or comparable organizations is highly desirable.

· Exceptional negotiation, financial, forecasting, analytical, presentation, and relationship-management skills.

· Willingness to travel 50–70%.

Success Metrics

· First 90 Days: Establish relationships with key distributors and retail partners, complete a territory assessment, and develop a strategic regional business plan.

· First 180 Days: Increase distribution, secure new accounts, improve retail execution, and exceed regional sales objectives.

· First 365 Days: Deliver measurable revenue growth, expand market share, strengthen distributor performance, and become a trusted commercial leader.

Core Competencies

· Strategic Selling

· Business Development

· Distributor Management

· Retail Account Management

· Forecasting & Analytics

· Financial Acumen

· Negotiation

· Leadership

· Execution Excellence

· Relationship Management

Leadership Behaviors

· Acts with urgency and accountability.

· Builds trusted partnerships with customers and teammates.

· Executes with discipline and integrity.

· Champions innovation and continuous improvement.

· Represents GAT Sport professionally in every customer interaction.

Compensation Philosophy

65k base salary, commission, comprehensive benefits, and significant career advancement opportunities for top performers.

Career Opportunity

Exceptional performers will have opportunities to advance into National Sales Manager, Director of Sales, Vice President of Sales, or broader commercial leadership positions as GAT Sport continues its domestic expansion.