Sr Director - Media Planning (Memphis, TN)

At ALSAC you do more than make a living; you make a difference.

We like people who are different because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.

Job Description

Leads the enterprise media planning function, translating business and marketing objectives into audience-centered, full-funnel media strategies. Defines channel roles, planning frameworks, and investment approaches to ensure media investments operate as an integrated, measurable, and optimized ecosystem that drives business performance.

ESSENTIAL JOB FUNCTIONS

• Lead the development of enterprise media planning strategies that align with business and marketing objectives, including full-funnel planning, channel role definition, and investment frameworks.
• Build, lead, and develop a high-performing media planning team, fostering capability growth, accountability, and operational excellence.
• Establish and scale standardized media planning frameworks, tools, and governance to drive consistency, effectiveness, and strategic decision-making.
• Partner closely with Activation, Creative, Analytics, and Marketing teams to ensure seamless integration of planning, execution, and performance measurement.
• Lead media investment strategy in collaboration with Finance and Analytics, providing recommendations on budget allocation, prioritization, and investment trade-offs.
• Define and advance the media learning agenda, identifying opportunities for testing, optimization, and innovation to improve business outcomes.
• Provide strategic oversight of enterprise media performance governance by establishing, monitoring, and reporting on key media KPIs, investment effectiveness, and business results. Drive accountability through performance reviews, optimization planning, and executive-level reporting.

Job Requirements

• Bachelor's degree in Marketing, Business, or a related field, and 10–12 years of relevant experience.
• Proven experience leading full-funnel, cross-channel media planning strategies.
• Strong knowledge of media measurement methodologies, including attribution, incrementality, and marketing mix modeling.
• Experience designing, building, or scaling media planning frameworks and operating models.
• Experience managing large, complex media investments and budgets.
• Exceptional executive communication, influence, and stakeholder management skills.

This position will be based at our National Executive Office in Memphis, TN.

Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.