Paid Social Creative Strategist

Performance Creative Strategist Position at Ziff Davis Shopping The Opportunity As a Performance Creative Strategist, you are the visual and narrative architect of our performance marketing “pod.” You will work as a peer alongside the Paid Social Specialist to bridge the gap between our affiliate content and the end consumer. You are a “master maker” who blends creative intuition, consumer psychology, and AI‑powered tools to build ads and landing pages that scale. In this role, you will go beyond basic design; you will act as a growth engine, leveraging the latest in AI technology to rapidly iterate on content. You will own the entire user journey—from the initial “hook” on a Meta feed to the final conversion on our custom‑built landing pages—ensuring every touchpoint is optimized for direct‑response results. Key Responsibilities Creative Production: Create and deploy ad creative at scale to drastically increase the volume and variety of our ad creative testing. Full‑Funnel Content Ownership: Own the narrative and visual flow of our custom‑built landing pages. You aren’t just creating “ads”; you are building the entire “bridge” that leads a user from a social platform to an affiliate partner’s sale. E‑commerce Psychology & Trends: Apply deep knowledge of online shopping trends and consumer behavior to create content that sells. You will prepare specific creative strategies for major retail events (Prime Day, BFCM, etc.) within the affiliate space. Strategic Ideation: Develop and present campaign concepts that align with both affiliate goals and consumer purchase intent. You will lead the “creative audit” process to identify what competitors are doing and how we can outperform them. Rapid Iteration & CRO: Use data from the Specialist to “kill” underperforming creative and double down on winners. You will constantly test new headlines, page layouts, and AI‑generated hooks to improve CVR and CTR. Collaborative Feedback Loop: Participate in a daily data‑sharing session with your Specialist peer, merging their technical tracking insights with your creative “winning” formats to build a robust testing roadmap. Job Qualifications Experience: 2–3 years in digital creative production, performance design, or content marketing, with a focus on e‑commerce and direct‑response results. AI & Tech Fluency: Proficiency in the modern AI creative stack (e.g., Midjourney, ChatGPT for copy, or AI video tools). You should be comfortable using technology to automate and scale your creative output. Landing Page Mastery: Proven ability to build and curate high‑converting landing pages. You understand the “architecture of a sale” – where the button goes, how the social proof is laid out, and how to reduce friction. Direct Response Expertise: A deep understanding of what drives a user to click and buy. You understand how to frame products in an affiliate context to maximize trust and intent. Production Tools: Hands‑on experience with WYSIWYG design/video tools (e.g., Canva, CapCut, or internal CMS builders) and familiarity with AI tools that help to scale production. Affiliate & Retail Knowledge: Familiarity with the affiliate marketing ecosystem and the seasonal cycles of the e‑commerce industry. Benefits Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness‑focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work‑life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. Compensation Base pay range $70,000 to $80,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to View email address on click.appcast.io . #J-18808-Ljbffr