Director of Brand Marketing

Job Description

Director of Brand Marketing sought for Residential Services Provider specializing in HVAC, Plumbing and Electrical

Join a Fast-Growing Home Services Platform

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• Our client is a private-equity-backed residential services platform operating 12+ trusted local Plumbing, HVAC, and Electrical brands across multiple states. Their brands share one mission: to deliver same-day, expert service rooted in trust, professionalism, and community reputation.
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• Reporting to the Chief Marketing Officer, you must be well-qualified to architect, scale, and elevate their brand strategy across the platform. This is a hands-on leadership role for a strategic builder who can think big and execute locally—driving brand differentiation, creative excellence, and measurable business outcomes.
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Brand Positioning & Architecture

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• Define and maintain a unified brand architecture and clear value proposition across all markets.
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• Develop differentiated brand positioning and messaging frameworks that cut through industry sameness.
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• Build and execute annual brand plans aligned with data-driven revenue and value-creation goals.
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• Local Market Connectivity
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• Translate platform strategy into breakthrough, localized execution that builds connection and relevance.
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• Coach Branch Managers and local teams to deliver consistent, high-quality brand representation.
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• Ensure all brands show up authentically in their communities while benefiting from shared creative systems.
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• Media & Investment Strategy
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• Oversee brand media planning and spend across broadcast, OTT, radio, outdoor, social, and experiential channels.
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• Partner with agencies to deploy media mix modeling (MMM) and testing frameworks that improve ROMI.
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• Ensure brand investments drive measurable outcomes—share of voice, branded search, inbound volume, and awareness lift.
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• Creative Excellence & Content
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• Lead creative direction that builds emotional connection, communicates value, and earns trust.
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• Develop scalable creative systems and asset libraries for use across all operating brands.
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• Manage internal and external creative partners with urgency, clarity, and focus on quality.
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• Cross-Functional Leadership
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• Collaborate closely with performance marketing, CRM, call center operations, and local market leaders.
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• Support employer branding and recruitment marketing to attract high-quality field talent.
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• Represent brand strategy in strategic planning sessions, leadership presentations, and quarterly reviews.
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What Success Looks Like

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• Stronger local brand visibility and trust across all markets
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• Increased branded search and direct call volume
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• Reduced reliance on high-cost lead channels
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• Improved CAC, ROMI, and LTV
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• Enhanced brand preference and customer loyalty
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Qualifications

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• 8 - 12+ years in brand leadership roles (multi-location, franchise, or local service category preferred).
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• Proven ability to build and deploy brand systems across diverse markets.
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• Experience with MMM, brand tracking, media planning, and creative development.
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• Strong analytical mindset tied to CAC, LTV, and EBITDA impact.
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• Excellent communication and influence skills across C-suite, GMs, agencies, and field teams.
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• Bachelor’s degree required; MBA or advanced marketing training preferred.
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Additional Key Criteria for a Successful Candidacy

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• Excel at differentiating brands in saturated, commoditized markets.
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• Operate with speed, precision, and accountability in a private-equity environment.
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• Balance creative storytelling with data-driven decision-making.
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• Thrive in a hands-on role building scalable brand infrastructure from the ground up.
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Our client offers a Highly Competitive Compensation Package along with Comprehensive Benefits: Medical, dental, vision, 401(k) match, PTO, paid holidays, company-paid life, disability, EAP and more!