Marketing Director
$130k - $140kProsperity Partners
Marketing Director
Prosperity Partners is a fast-growing, national tax advisory and accounting firm serving high-net-worth individuals, family offices, and closely-held businesses. Backed by Lightyear Capital, the firm has grown rapidly through a combination of organic client growth and strategic acquisitions, and is building toward significant scale over the next five years. Prosperity is seeking a Marketing Director to support our growing firm.
This is a foundational, hands-on marketing hire — the first dedicated marketing role at Prosperity Partners. You will build the firm's core marketing infrastructure from the ground up: brand positioning, sales enablement, thought leadership, digital presence, and the marketing playbook for integrating newly acquired firms. You will work directly with firm leadership and partners across offices, translating Prosperity's expertise and client relationships into visibility and new business growth.
Why This Opportunity is Different:
- Potential for equity participation through Prosperity's Employee Purpose Plan.
- Shape the firm's brand, messaging, and go-to-market strategy while partnering directly with firm leadership to help guide strategic direction during a defining stage of growth.
- Lead the marketing and communications strategy for future acquisitions and integrations.
- Make a visible and measurable impact on brand awareness, business development, referral relationships, and firm growth.
Key Responsibilities:
- Brand & Positioning: own and evolve Prosperity's brand positioning and value proposition, and ensure it's applied consistently across web, collateral, and every office and practice area.
- Sales Enablement: build and maintain the pitch documents, proposal templates, and capability decks partners use to win new HNWI and family office clients — grounded in clear, differentiated proof points.
- Thought Leadership & Content: develop a content program (articles, insights, market commentary) that establishes Prosperity Partners as credible experts to HNW individuals, family offices, and referral sources.
- Web & Digital Presence: own prosperityllc.com content and manage the relationship with the firm's website vendor/agency to keep the site accurate, on-brand, and conversion-focused.
- Social Media & LinkedIn: build Prosperity's organic social presence, with a particular focus on LinkedIn — growing followership, driving engagement, and supporting partners' individual visibility as subject-matter experts.
- M&A Integration Marketing: partner with leadership to develop the marketing and communications playbook for newly acquired firms — Day 1 messaging, brand transition planning, and client-facing communications that preserve trust through the integration.
- Cross-Office Collaboration: work directly with partners and office leaders across Prosperity Partners’ national footprint to surface stories, wins, and expertise worth marketing — and to ensure local offices feel supported, not overridden, by a growing national brand.
Qualifications:
- 7–10 years of progressive marketing experience, ideally including some in-house responsibility for brand strategy, not just execution.
- A strong generalist marketing background: brand-building, sales enablement/content, and digital/social — no single narrow specialty.
- Demonstrated experience growing a LinkedIn presence (organic followership, engagement, and executive/thought-leader visibility) — portfolio or examples expected.
- A self-starter, comfortable operating without an existing team or infrastructure.
- Highly Preferred: marketing experience within accounting, professional services, or another partner-driven firm; and/or marketing experience targeting high-net-worth individuals or family offices.
- Preferred: experience supporting M&A integration, rebranding, or multi-entity/multi-office consolidation.
What Success Looks Like in the First Year:
- A finalized, firm-wide value proposition and set of proof points in active use in pitch materials and on the website.
- A repeatable sales enablement toolkit partners actually use in live pitches.
- A functioning content and LinkedIn engine producing regular, credible thought leadership.
- A documented playbook for marketing/communications support of newly acquired firms, tested on at least one live integration.
Prosperity Partners is a people-focused professional services business with a strong culture, talented professionals, and exceptional clients. We offer a dynamic environment, significant growth opportunities, equity participation, competitive compensation, and comprehensive benefits
Annual Salary Range
$130,000—$140,000 USD
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