Media Strategy Specialist - Marketing Communication

Company Profile With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors. At the heart of JCB’s success are its people. As a family‑owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long‑term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity. At JCB, we stand behind our products—and our name—with pride and commitment to quality. Position Purpose We are seeking a detail oriented and data driven Media Strategy Specialist to support the execution and optimization of digital paid media programs for JCB North America. This role is responsible for hands on management of Paid Search, Paid Social, and PMAX campaigns—primarily executed through the Smartly.io platform, Google Ads, and Meta Ads Manager. The Media Strategy Specialist plays a critical role in driving awareness, engagement, and lead generation for JCB’s heavy equipment product lines by ensuring accurate setup, ongoing optimization, and performance reporting of all paid digital channels. Working closely with the Media Strategy Manager, this position helps translate strategic direction into flawlessly executed campaigns. The ideal candidate combines platform expertise, analytical thinking, and a passion for continuous improvement to deliver efficient, high performing media programs that support business growth. Position Type Full Time, Exempt Location 13210 Palo Alto Rd., San Antonio, TX 78224 Benefits and Other Compensation JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays. Major Tasks, Responsibilities & Key Accountabilities Paid Media Execution & Optimization Build, launch, and manage Paid Search, Paid Social, and PMAX campaigns across Smartly.io, Google Ads, Meta Ads Manager, and other applicable platforms. Execute daily campaign optimizations—including bid adjustments, budget pacing, creative rotation, and audience refinement—to meet performance goals. Set up and QA all tracking parameters, UTM structures, conversion goals, and pixel configurations to ensure accurate measurement. Support creative testing frameworks in Smartly.io, including dynamic creative optimization, video variations, and A/B experiments. Monitor performance trends and proactively flag issues such as cost escalations, conversion anomalies, or pacing inconsistencies. Performance Measurement, Reporting & Insights Produce weekly and monthly channel‑level reports outlining key results, trends, and actionable insights. Maintain dashboards (via Smartly.io, platform analytics, and Salesforce) that provide visibility into spend, efficiency, and lead quality. Analyze user behavior, media consumption, and funnel performance to recommend optimization opportunities. Assist in evaluating channel attribution, campaign ROI, and conversion paths to inform future investment decisions. Cross‑Functional Collaboration Partner with the Media Strategy Manager, creative teams, product marketing, and external agencies to align campaign execution with messaging and business priorities. Coordinate asset delivery, audience requirements, landing page needs, and technical specifications to ensure accurate campaign setup. Support integrated campaign planning by providing channel performance data, competitive insights, and audience recommendations. Work with the Salesforce and Marketing Automation teams to ensure lead flow, data syncing, and attribution fields accurately reflect paid media activity. Process, Technology, and Innovation Maintain media process documentation, campaign setup templates, and QA checklists to support accuracy and agility. Leverage Smartly.io features such as automation rules, bulk editing, audience sync, and creative scaling to improve efficiency. Identify opportunities to incorporate AI‑driven optimizations, predictive insights, and automated creative strategies. Stay informed about platform updates, industry trends, and best practices within paid media and B2B marketing. Key Performance Indicators Campaign Performance & Efficiency Cost Efficiency Metrics: Achievement of CPA, CPC, CPM, ROAS, and cost‑per‑lead targets across search, social, and PMAX. Conversion Quality: Improvement in lead‑to‑Retail conversion performance as validated through Salesforce metrics. Click‑Through & Engagement: Strength of CTR, engagement rate, and ad relevance/ad quality scores. Operational Accuracy & Execution Campaign Launch Precision: Accuracy of campaign setup, proper tracking implementation, and adherence to timelines. Budget Pacing: Consistent and accurate utilization of allocated budgets across channels. Error Rate Reduction: Fewer setup errors, tracking issues, or optimization oversights. Reporting, Insights & Stakeholder Support Insight Quality: Ability to deliver clear, actionable insights, not just raw data. Reporting Timeliness: On‑time delivery of weekly, monthly, and ad‑hoc performance summaries. Data Integration Accuracy: Clean syncing between Smartly.io, media platforms, and Salesforce for downstream reporting. Innovation & Continuous Improvement Testing Velocity: Frequency and effectiveness of A/B tests across creative, audiences, and bidding strategies. AI & Automation Adoption: Utilization of Smartly.io automation features and AI‑powered optimization tools. Process Enhancements: Contributions to more efficient workflows, templates, or automation rules that reduce manual lift. Other duties as assigned Minimum Qualifications Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. 2–4 years of hands‑on experience executing Paid Search, Paid Social, or PMAX campaigns (agency or in house). Practical experience in Smartly.io or similar ad automation platforms. Proficiency with Google Ads and Meta Ads Manager. Strong analytical skills with experience interpreting performance metrics, trends, and optimization insights. Experience working with tracking parameters (UTMs), pixels, and conversion measurement across channels. Must pass any drug screens, background checks, and any pre‑employment tests, which will be conducted in accordance with applicable law. Preferred Qualifications Experience in B2B marketing environments, especially industries with multi‑step or dealer‑driven sales cycles. Working knowledge of Salesforce for lead tracking and attribution. Experience using automation rules, feed‑based creative workflows, or AI‑enabled optimization tools. Understanding of agile workflows for rapid testing and iteration. Knowledge, Skills, Abilities & Competencies Proficient in Microsoft Office software Comfortable in an in‑person office environment Technical competence is a plus Must be customer service oriented, flexible, and have a high energy level Must have excellent follow‑through skills Must have a professional, polished, and sophisticated demeanor and be comfortable in most social settings Must be open to domestic and international travel Desire and proven ability to learn and grow Job Conditions Both office environment and occasionally manufacturing/factory environment. Subject to noise and temperature changes. Physical Requirements The physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to: Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear. The employee is occasionally required to stand and move and/or walk. The employee must frequently move and/or transport up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus. Equal Opportunity Employer JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non‑discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws. EEO EMPLOYER/VET/DISABLED. Reasonable Accommodation Statement JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at View email address on click.appcast.io. JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job. #J-18808-Ljbffr