Senior Editorial Copywriter

Job Description

Our client is looking for several talented Editorial Copywriters for a full-time (40-yrs a week), long-term freelancer/contractor engagement or an immediate employment hire if both parties are aligned. If you are a NYC-area creative powerhouse with extensive editorial copywriting and design experience across great brands in the worlds of fashion, beauty, lifestyle or luxury then please read on…

Job Overview

Editorial Copywriters play a pivotal role in shaping the future of this brand through innovative storytelling and creative excellence. Serving as both creator and guardian of brand voice, they lead the editorial strategy with a passion for pop culture and emerging trends, crafting persuasive narratives that resonate across all channels. They ensure the development of advertising and social campaigns that position this company as a culturally relevant, inspirational brand with a clear purpose and focus on the customer. This role requires a proven track record in advertising copywriting for retail or fashion editorial experience. Our Editorial Copywriters collaborate closely with strategy and other creative teams within Marketing, building alignment and support among key leadership and stakeholders to ensure a superior brand experience.

What You Will Do

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• Develop breakthrough editorial copy that aligns customer needs with marketing objectives and channel best practices.
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• Create a distinctive editorial point of view for this brand, leveraging customer insights, pop culture, and fashion trends to ensure content remains fresh.
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• Inspire the conceptualization and execution of advertising and social copy, ensuring campaigns are clear, concise, on-brand, and highly competitive.
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• Plan, prioritize, and produce a high volume of work, taking ownership of campaign synergy from start to finish.
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• Explore innovative ideas that drive business results
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• Contribute to a culture of creative excellence
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Skills You Will Need

Editorial Strategy: Ability to craft a distinctive editorial point of view, drawing from customer insights, pop culture, and fashion trends to ensure content remains fresh and engaging.

Creative Direction: Skill in directing the conceptualization and execution of advertising and social copy, ensuring campaigns are clear, concise, on-brand, and highly competitive.

Project Management: Proficiency in planning, prioritizing, and producing a high volume of work, overseeing the synergy between campaigns and tactics.

Innovative Thinking: Ability to generate creative ideas that drive business results, and effectively pitching concepts to key stakeholders.

Leadership and Mentorship: Skill in fostering a culture of creativity and innovation through cross-functional collaboration.

Software Proficiency: Fluency in Adobe Creative Suite and proficiency in Microsoft Word, PowerPoint, and Excel for effective communication and presentation.

Customer Focus: Seasoned strategic thinker with a keen focus on the customer, ensuring creative efforts resonate with the target audience.

Storytelling and Presentation: Excellent storytelling and presentation skills to effectively communicate creative concepts and strategies.

Adaptability: Ability to stay informed about industry trends and adapt learnings effectively to drive creative excellence.

Analytical Skills: Refined analytical skills and confident decision-making abilities to evaluate creative effectiveness and optimize strategies.

Collaborative Nature: Someone who fosters collaboration, influences stakeholders, and builds a supportive work environment.

Trust-Building and Recognition: Capacity to build trust, share vision, recognize team member achievements, and celebrate successes.

Results Orientation: Takes ownership, focuses on achieving results, and continually seeks opportunities for improvement in creative endeavors.

Who You Are

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• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
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• 5 - 12 years of experience in advertising and fashion editorial copywriting.
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• Able to work a hybrid, three-day in office per week schedule based on department and company needs.
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Target Salary Range for this role on a FTE employment basis is $145,000 - $170,000. If you are interested in a contract-to-hire engagement, please provide your hourly rate requirements when you apply.

Now, a little bit about Wripple:

Wripple is marketing’s best on-demand talent platform. Built by several leaders from Razorfish , we focus only on matching top marketing talent with great opportunities at the world’s leading brands. Our private talent marketplace includes the very best proven freelancers across a range of marketing disciplines and more than 250 clients that have signed an MSA with Wripple prior to being able to post any jobs. This means freelancers get matched with qualified opportunities sourced by Wripple’s sales team. You also benefit by outsourcing all the back-office stuff to Wripple. We help with scoping, contracting and onboarding, and we pay you directly so you don’t have to chase clients for payment.

Other Reasons to Join Wripple?

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• Diverse Opportunities: Work on a variety of projects across different industries with world-class clients like Delta, AT&T, and Coca-Cola and many, many more
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• Flexibility and Control: Set your own rates and preferences through Wripple’s Talent Dashboard. Receive online project briefs and decide which opportunities align with your interests and expertise.
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• No Cost to You: There is absolutely no cost to be a member of Wripple. Our platform is designed to support you in every way possible. The only investment you make is the time required to be fully vetted, and once approved, set your profile, and add your portfolio.
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Apply to join Wripple and be part of a revolutionary platform where your expertise meets exciting new opportunities. We look forward to exploring how your skills can shine in our marketplace!

Learn more about Wripple here at And click “Apply to Freelance” at the top to join us.