Senior Copywriter Market Access

Job Description

Senior Copywriter – Market Access

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Location: NYC / Hybrid

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About the Job

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Omnicom Health Market Access is a specialized market access network that helps life sciences brands navigate complexity and accelerate access for patients, providers, payers, and other healthcare decision-makers. Combining strategy, creative, analytics, and technology, we develop integrated, data-driven solutions that help communicate the clinical, economic, and real-world value of therapies throughout the product lifecycle.

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The Senior Copywriter is an experienced, hands-on writer who works closely with Copy, Art, Strategy, Account, Editorial, and other cross-functional partners to develop compelling communications for pharmaceutical clients and their key market access audiences.

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This role requires someone who can take complex clinical, economic, HEOR/RWE, and market access information and turn it into clear, engaging, strategically sound communications. The work may include payer marketing and value communications, payer presentations and sales materials, market access campaigns, value propositions, reimbursement and access communications, leave-behinds, digital content, and other payer-facing materials.

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The Senior Copywriter will take increasing ownership of projects from manuscript development through final execution, contribute to concepting and messaging development, and begin taking a more active role in client meetings and presentations .

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What You’ll Do

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• Develop clear, compelling copy across payer, market access, and healthcare communications
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• Translate complex clinical, economic, HEOR/RWE, and market access information into accessible, audience-appropriate messaging
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• Create copy for payer presentations, value propositions, sales materials, leave-behinds, digital content, reimbursement/access materials, and integrated campaigns
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• Contribute to concept development, messaging frameworks, headlines, data-driven narratives, and creative executions
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• Research, analyze, and interpret clinical studies, published literature, market research, and other source materials
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• Partner closely with Art Directors to develop and execute creative ideas across channels
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• Collaborate with Strategy, Account, Editorial, Project Management, and senior Creative team members
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• Participate in internal and client meetings and take an increasingly active role in presenting and discussing creative work
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• Develop manuscripts and prepare materials for MLR review, including referencing, annotation, and revisions
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• Incorporate internal and client feedback while maintaining strategic and creative integrity
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• Manage multiple projects and deadlines with increasing independence
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• Ensure copy is accurate, on strategy, on brand, and aligned with the intended audience
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What We’re Looking For

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• Professional copywriting experience within healthcare, pharmaceutical advertising, medical communications, market access, or a related agency environment
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• Experience with payer, market access, managed care, HEOR, or value communications preferred
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• Strong ability to understand and communicate complex scientific and data-driven information
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• Strong writing and conceptual skills with an eye for both the larger story and executional details
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• Experience partnering with Art and other cross-functional disciplines
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• Familiarity with pharmaceutical MLR processes, referencing, and annotation
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• Comfortable participating in client conversations and interested in developing greater client-facing responsibility
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• Ability to manage multiple projects and priorities while producing consistently high-quality work
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