Marketing Director (Skilled Nursing Facility)

Job Description

Job Description

Marketing Director | Othello Post Acute | $32–$37/hour

Othello Post Acute is looking for a driven, relationship-focused Marketing Director to grow our census and build lasting partnerships across the community. If you love connecting with people, telling a great story, and seeing your efforts translate directly into results, this is your next move.

What You'll Do

• Build and maintain strong relationships with discharge planners, case managers, and physicians to drive placement referrals

• Lead tours for prospective patients, families, and responsible parties, showcasing what makes our facility special

• Develop and execute short and long-range marketing plans to grow census and expand our services

• Research healthcare trends and local demographics to spot new opportunities and stay ahead of the competition

• Oversee advertising and promotional efforts across print, digital, and direct mail

• Partner with writers and designers on marketing materials, from concept to final product

• Track and report on marketing results, adjusting strategy to hit census and market-share goals

• Conduct market research on new concepts and services

• Traveling 75% of the time - mileage reimbursement

Why Work Here

• Competitive pay: $32–$37/hour

• A supportive team environment where your work directly shapes the facility's growth

• The chance to make a real, visible impact on residents' lives and the community we serve

What You'll Need

• Strong communication and relationship-building skills

• Marketing, healthcare, or related experience (healthcare/skilled nursing marketing background a plus)

• Ability to move throughout the workday, sit, stand, walk, and lift up to 20 lbs

• Ability to pass an annual TB screening and physical exam

• Comfort working in a skilled nursing environment, including occasional exposure to emergency situations and sensitive family circumstances

Ready to bring your marketing talents to a team that's making a difference every day? Apply now to join Othello Post Acute!

Othello Post Acute is an Equal Opportunity Employer.