Senior Manager, Dealership Retail Marketing

Senior Manager, Dealership Retail Marketing Location: Fountain Valley, CA, US Senior Manager, Dealership Retail Marketing is a high‑impact leadership role that focuses on executing and evolving key dealer marketing initiatives such as HDAA, dealer co‑op, HDMP, and regional campaigns. The role connects national strategy to dealer success, guiding cross‑functional teams, resolving complex challenges, and using insights to continuously elevate performance, efficiency, and the dealer experience.

WHAT YOU WILL DO

Lead the day‑to‑day execution and administration of Hyundai’s dealer marketing programs, including HDAA, dealer co‑op, HDMP, regional, and tactical initiatives, ensuring effective delivery against business objectives. Oversee marketing program governance, compliance, and operational controls, including alignment to brand guidelines, brand and pricing standards, audit preparedness, documentation quality, and risk mitigation. Monitor marketing program performance, analyze trends, and recommend actions to improve effectiveness, dealer participation, fund utilization, and alignment with national and regional marketing strategy. Provide day‑to‑day leadership and direction to report(s), including prioritization, delegation, workload balancing, and execution accountability. Serve as a key cross‑functional partner to internal teams and external vendors to ensure coordinated execution, clear communication, and timely resolution of escalated dealer, regional, and program issues. Oversee the effective use and integrity of Regional Marketing systems, data, and dealer‑facing platforms, ensuring accurate program administration, reporting, and stakeholder communications. Drive process and operational improvements that increase efficiency, consistency, scalability, and overall program performance, and support additional Regional Marketing initiatives as needed. This position has common senior manager‑level authority defined by HMA HR/Finance policy. This position exercises independent judgment in the day‑to‑day administration of regional and dealer marketing programs, including issue identification, problem solving, interpretation of program guidelines, and coordination of corrective actions with internal stakeholders, regional offices, and external partners.

WHAT YOU WILL BRING TO THE ROLE

Must have a high school diploma. 8+ years of experience, including 4+ years in digital/online environments (client or agency), with working knowledge of digital marketing, website technologies, and media buying practices. At least three years of supervisory experience within the automotive industry preferred. Proven ability to operate in a fast‑paced environment, managing multiple projects and agency partners while building strong relationships across all levels and leading creative campaign development with a focus on macro strategy.

WHAT HYUNDAI CAN OFFER YOU

Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance). Medical, dental, and vision insurance with employer contributions to Health Savings Accounts. 401(k) retirement plan with employer match and an additional enhanced contribution after 1 year. Vacation and sick time off. Employer‑paid basic life and disability coverage, including paid‑family leave. Mental health and employee assistance program. Health advocacy support. Education reimbursement program: up to $5,250 per year for employees seeking higher education degrees. External training and development programs. Compensation range: $114,800.00 – $164,000.00 annual base salary. Occasional travel within the U.S. required. Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws. #J-18808-Ljbffr Hyundai Motor Company