Director of Regional Marketing, Americas

Director of Regional Marketing, Americas

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.

Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.

Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.

At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.

How we work at Aircall :We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.

Why Aircall, Why Now

Help turn a trusted telco brand into a recognizable AI voice product, starting in the Americas, our most important and competitive region. Rare opportunity, big impact: a startup mindset on top of an established, strong foundation.

Aircall is a trusted cloud-based phone solution with over a decade of global reach across tens of thousands of customers. Over the last year, we've built on that foundation and developed an incredible agentic offering, Voice Agents and Messaging Agents, that helps customers accelerate their AI strategy with an end-to-end, omni-channel voice solution.

The product is ready for its next phase, and what comes next is recognition. Customers and prospects need to see Aircall as the AI voice platform, not just the phone system they already trust. This role exists to make that happen through local activations, helping mid‑market and small business customers across industries and locations harness the power of voice: both the technology human agents use to create best‑in‑class customer experiences, and automation and AI.

You'll join a company in a regulated space (AI-proof) and help shape our Americas strategy for local, personalized branding across partners, customers, and prospects.

We are not looking for an events coordinator. We are looking for a commercially minded marketer who works as a true partner to Sales, builds programs around revenue, and can make a national brand feel local.

About the Role

Aircall is looking for a Director of Regional Marketing, Americas to design and execute field marketing across the US, Canada, and LATAM. You will set the regional plan, decide where we show up and how, and be accountable for the pipeline and brand momentum it creates. As we move away from inbound paid search, you will bring the go‑to‑market team with you into our next phase of growth: AI transformation.

Think of this as a mini‑CMO seat: ownership of the plan, the budget, and the results across three markets, covering Channel Partnerships, prospects, and existing customers. You will be part of the revenue team, lead two direct reports, and work alongside a Performance Marketing counterpart, our Creative Director, and content creators.

This role reports directly to the General Manager of the Americas and is based in our New York or San Francisco office, 3+ days a week.

What You’ll Do

• Own regional field marketing strategy : build and lead the plan for the US, Canada, and LATAM, with clear targets for pipeline, brand awareness, and AI product adoption. Design programs for Channel Partnerships, prospects, and existing customers across multiple industry verticals in the mid‑market and small business sector, each tied to pipeline, retention, or expansion.
• Build the events strategy : design our event program, from flagship and regional events to executive experiences and partner‑led activations.
• Lead customer story strategy : build a program that turns real customer results into proof points for Sales, Partnerships, and events in each market.
• Move the brand forward : turn Aircall's reputation as a trusted telco into recognition as an AI voice product through local activations, partner programs, and community presence. Bring Voice Agents and Messaging Agents to market with regional messaging and proof points that resonate with local buyers.
• Run an account‑based approach : work with Sales to target priority accounts and the existing base, and design programs, including executive experiences, that drive both new business and AI expansion.
• Align the GTM team behind the plan : partner with regional Sales leadership, Sales Development, Account Management, and Partnerships so every program ties to pipeline and revenue. Equip Sales and Sales Development with the follow‑up, enablement, and meeting‑generation support that turns event attendance into pipeline.
• Partner with Performance Marketing, Creative, and Content : track MQL evolution with your Performance Marketing counterpart as the mix shifts away from paid search, and work with the Creative Director and content creators to produce assets that fit each market.
• Lead and develop your team : manage two direct reports, set priorities and goals, and coach them on strategy and execution.
• Own the budget : manage the field marketing budget across all three markets end to end, allocate investment where it returns the most pipeline, and report on spend and results. Select and manage the agencies, vendors, and venues that deliver events and activations, and hold them to budget and quality.
• Be data driven : set clear goals, measure ROI, and track sourced and influenced pipeline, program performance, and brand momentum. Present clear narratives to the GM, Marketing leaders, and Sales and executive leadership.
• Learn from global counterparts : work with Product Marketing, Demand Generation, and Brand to adapt global campaigns for each market and feed regional insight back into global strategy.

What We’re Looking For

• 10+ years in B2B marketing, with significant time in field, regional, or account‑based marketing at a SaaS company.
• A track record of owning a regional plan and managing a meaningful budget (allocation, vendor spend, and ROI), and of tying programs to sourced and influenced pipeline.
• Experience managing and developing a team, and leading through cross‑functional partners in performance marketing, creative, and content.
• Experience marketing across multiple regions, ideally including LATAM. Spanish or Portuguese is a plus.
• Experience marketing to channel partners as well as prospects and existing customers, ideally in mid‑market and small business across multiple verticals.
• Experience building customer story programs that support pipeline and brand.
• Experience building strategy and then executing it hands‑on, from plan through live programs, including local activations such as events, executive dinners, roadshows, and partner programs.
• A data‑driven approach to goal setting and ROI, paired with the creativity to make local programs memorable.
• Strong partnership with Sales: comfortable working with regional sales leaders and holding programs to revenue outcomes.
• Experience marketing a technical or communications product, with a plus for AI, voice, CCaaS, or telco backgrounds.
• Excellent executive communication skills. Able to turn results into a clear narrative for senior leaders.
• Comfortable operating with ambiguity and an evolving org. Experience in high‑growth, VC/PE‑backed environments a plus.
• Real excitement for AI products: conviction in the story, not just willingness to tell it.
• Openness to learning from global counterparts and sharing what works regionally.
• Proficiency with Salesforce and a marketing automation platform such as HubSpot or Marketo.
• Willingness to travel across the US, Canada, and LATAM and to key events (roughly 20-30%).

Base salary range:

$200,000 - $240,000 USD

Key moment to join Aircall in terms of growth and opportunities

Our people matter, work-life balance is important at Aircall

Fast-learning environment, entrepreneurial and strong team spirit

Competitive salary package & benefits

DE&I Statement:

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.