Growth Marketing Lead

Growth Marketing Lead

CoinTracker is on a mission to unlock everyone's financial potential so they can build the life they want. We started with crypto, building the tax and portfolio tools trusted by millions to make digital assets simple. Today, we're going further with Nino, our AI-powered financial planning product that puts expert-level guidance within reach of everyone, not just the wealthy.

We're a fully distributed team. Learn more about our mission, culture, and hiring process.

Your Mission

As Growth Marketing Lead, you'll own how those users find us. You'll run paid acquisition, attribution, SEO oversight, and direct-response creative as a hands-on operator, with AI and a small set of agency and contractor partners alongside you. This isn't a role where AI makes you faster. It's a role where you build AI-native systems that do the work and get sharper over time. You think in systems and loops, not tasks and tickets. You design processes where outputs become inputs, workflows trigger other workflows, and the whole stack compounds without someone pressing "run."

Your One-Year Outcomes

• Paid acquisition is efficient and scalable. CAC and ROAS hit targets across Google, Meta, Reddit, Influencer, and CTV, and the channel mix reflects what actually drives incremental growth.

• Several growth workflows run as AI-native systems with light human oversight, covering creative variation, lifecycle triggers, LP generation, paid orchestration, attribution, or similar. The output per cycle is higher than what a person could produce manually.

• The attribution framework is owned end-to-end. Spend, channels, and incrementality tie back to business outcomes the company trusts.

• Organic is a compounding acquisition channel. CoinTracker ranks for top crypto tax and portfolio queries on Google and shows up as the answer on AI-powered search surfaces.

• Creative output is higher than today by an order of magnitude. Ad variants, landing pages, and hooks ship every week, not every quarter, driven by you and your AI and agency stack.

What You Will Do

• Own paid acquisition end-to-end. Strategy, targeting, budget, creative briefs, measurement. Roadway and a contractor handle platform execution. You set the direction and own the number.

• Design and ship AI-native systems that compound. Connect tools, data, and actions into one operating system you orchestrate. The workflows you build run with light oversight and get sharper with each cycle, whether the bet is creative production, lifecycle automation, attribution, or something else.

• Write, produce, and test direct-response creative. Hooks, scripts, landing-page copy. You generate with AI tools and contractor designers, ship in volume, and let the data pick winners.

• Oversee SEO and content. Partner with our SEO agency and in-house team to turn organic into a compounding acquisition channel that wins on both web search and AI search.

• Partner closely with lifecycle. Dormant reactivation, retargeting, and year-round engagement work across channels because you're orchestrating the system, not running every step.

• Define and own the attribution model. Set the framework. Defend it. Update it when the business shifts.

• Own the outcome, full-funnel. You decide what matters, scope it, and ship it. The team is here to unblock and accelerate, not to gate the work.

What We Look For

Role Agnostic:

• Opportunity Alignment: Genuine conviction about our mission, the opportunity we're going after, or the technical problems we're solving.

• High Agency: You identify what matters, take it on, and own outcomes.

• Exceptional Collaboration: Build high-trust partnerships that make team members want you on hard projects.

• Critical Thinking: Find the real question beneath the surface one, weigh alternatives, and show clear judgment under uncertainty.

Required:

• Bring 5+ years in performance marketing, growth, or marketing engineering at a consumer SaaS, fintech, marketplace, or DTC company. You've owned a growth number and hit it.

• Think in systems and loops, not tasks and tickets. You'd rather build a workflow that runs itself than execute the same campaign twice.

• Have shipped systems in production, not demos. Real workflows that ran on their own, handled edge cases, and got better over time. Not aspirational. In use.

• Have written copy and produced creative that actually performs. Hooks that beat controls. Landing pages that converted. Strong opinions on what makes ad creative work, line-level.

• Own attribution and the read on what's working. You can build, defend, and update a model that ties spend to incremental business outcomes. You know when last-click is lying to you.

• Are fluent across the modern AI stack without being religious about any of it. LLMs, no-code/low-code, agents, evals, workflow orchestration. You pick the right tool for the job and move on.

• Experiment fast and cheap. Tight feedback loops over big launches. High failure rate is fine when you learn quickly and ship the next thing.

• Operate hands-on. You sit at the keyboard with the tools open. You ship work yourself, not through a team.

• Move in days and weeks, not quarters. You'd rather launch and learn than spec and align.

Bonus:

• Crypto fluency . We work with regulated tax software in a category that's mainstreaming fast. You don't need to live on Crypto Twitter. You do need to be curious about the space.

• Experience at an AI-native consumer or PLG company (Mercury, Linear, Vercel, Anthropic, Ramp, Lovable, Notion, Cursor, Replit, or similar).

• You've built and shipped agents or multi-step automation that internal teams adopted and trust.

• Solo or founder experience where you owned the entire growth function.

The starting salary for this position is between $160,000 - $188,300 USD. Candidate's location does not impact the posted salary range.

The actual compensation offered will be based on a variety of job-related factors including relevant skills, education, and experience. This position also includes equity in CoinTracker and benefits like medical, dental, vision, 401(k), life insurance, and PTO.