Communications and Marketing Coordinator, Arts and Entertainment

Join the Team Behind Elkhart's Cultural Landmark

The Lerner Theatre is one of Michiana's most beloved performance venues, and we are looking for a creative, strategic marketing professional to help us grow our audience and deepen our community impact. If you bring a passion for the arts, a sharp marketing mind, and the drive to make a historic venue thrive, we want to hear from you.

CITY OF ELKHART - JOB DESCRIPTION

DEPARTMENT: Lerner Theatre

POSITION: Communications and Marketing Coordinator

DIVISION: Lerner Theatre

STATUS: Full-time

CATEGORY: Salary, Up to $69,100

FLSA: Exempt

REPORTS TO: Director of Events

JOB SUMMARY

This position serves as a key communicator and facilitator of the development, execution, and measurement of success for the overall marketing and PR efforts in support of The Lerner Theatre, audience growth and facility development. This position will assist with the increase to overall Lerner Theatre brand exposure, engagement, and opportunity through unified collaboration with all downtown assets, ensuring that The Lerner Theatre is valued as a complete destination.

PRINCIPAL AND OTHER DUTIES AND RESPONSIBILITIES

• Execute and assist with the overall marketing strategy, branding, and execution of plans for The Lerner and Friends of The Lerner brands, including downtown events and Lerner shows, as requested. This includes analysis of the effectiveness of marketing efforts and results across all areas of responsibility.
• Provide input in the creation and execution of creative marketing and promotional plans and media buys with local and regional media partners, including negotiation of rates and implementation of paid and trade advertising schedules.
• Research and evaluate new local and regional marketing opportunities in support of Lerner and Friends of The Lerner branding and event or show-specific needs.
• Coordinate and communicate information with third-party marketing teams including public relations, social media, and advertising agencies supporting The Lerner.
• Oversee all third-party marketing invoices, coordinate payments, and maintain detailed financial records.
• Work with development teams and alliances to create and market new products and events related to assigned responsibilities.
• Assist Friends of The Lerner with fundraising and development distributions, including facilitation of collaborative materials, participation in donor events, and increasing awareness of giving opportunities.
• Develop and manage media relationships across multiple media distribution channels to maximize value and results.
• Ensure effective, branded marketing communications including the organization's websites, print communications, development efforts, and advertising.
• Collaborate with team members and research proven tactics to position the organization for immediate success, long-term growth, and achievement of established goals.
• Perform special event work related to Lerner and downtown event activity as required, including setup and event management. This may include nights and weekends.
• Manage and oversee all electronic and social media platforms using available resources.
• Develop and maintain marketing budgets, tracking requirements, purchase orders, and other marketing-related items across multiple budgets managed by this position.
• Assist in facilitation and support of additional projects as requested.
• Perform other miscellaneous duties as assigned.

EDUCATION AND EXPERIENCE

• Four-year degree in Marketing or Communications, or equivalent experience in a related field.
• Minimum of two years of marketing or communications experience in an active leadership or management role.
• Development experience preferred.

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong and effective communication skills.
• Highly developed grammar skills while maintaining the "voice" of The Lerner.
• Strong crisis management and decision-making abilities.
• Demonstrated teamwork skills.
• Ability to participate as a team member or manage the efforts of a large, diverse, and creative team.
• Entrepreneurial spirit with a proven track record in project and team management, strategic planning, and achieving short-term and long-term marketing goals.
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contributions.
• Commitment to continuous learning.
• Ability to speak on both television and radio.
• Knowledge of social media management and digital marketing strategies with a demonstrated track record.
• Demonstrated effectiveness in communicating with internal and external customers.
• Desire to maintain and develop customer-focused relationships.
• Ability to see the big picture and provide useful advice within areas of responsibility.
• Skill and flexibility to lead in an environment of constant change.
• Experience working in a flexible, employee-empowered environment.
• Familiarity with marketing tools including PR, written communication, website and social media development, market research, product packaging, Microsoft and Adobe products, visual communication software, and creative services.
• Experience managing external PR and communication consulting contractors.
• Experience in the entertainment or venue industry is a plus.

PHYSICAL, MENTAL, AND VISUAL SKILLS

• Ability to anticipate project needs, discern priorities, and meet deadlines with minimal supervision.
• Willingness to work evenings and weekends as requested.
• Strong multitasking abilities.
• Guest-centric attitude, recognizing that the role requires both physical and emotional labor.

WORKING CONDITIONS

• Work is performed indoors and outdoors in a fast-paced, largely volunteer-supported environment.
• A large percentage of the workload is deadline-sensitive.

DRUG TEST REQUIRED

• The City of Elkhart is a Drug Free Workplace.
• A post-offer, pre-employment drug screen is required.
• Random drug testing may be conducted after employment.

POLICY STATEMENT

• The incumbent is required to possess the knowledge, skills, and abilities, and the physical, mental, and visual skills described to perform essential job functions.
• This job description describes the general nature and level of work and is not all-inclusive.
• Employees may be required to perform other job-related duties as requested by the Mayor.
• All requirements are subject to modification to reasonably accommodate individuals with a disability.