Senior Specialist, Marketing

Job Description The U.S. Vaccines business unit is a priority area for our company due to identified growth opportunities supported by vaccine launches and through increased utilization of our inline vaccines. The Contracting and Distribution Strategies (C&D) Team is responsible for optimizing our company's commercial & portfolio relationships across the various customer segments and distribution channels in the vaccine market. The C&D team works collaboratively across the U.S. Vaccines BU (marketing and sales teams), Integrated Account Management, and the many Operational headquarters extended teams to ensure contractual access to our vaccines for our customers, including Wholesalers/Distributers, Physician Organization, Buying Groups, Health Systems, Medical Groups, Individual Health Care Provider Offices, the CDC, VA, DoD, Other Public Health Entities etc. The C&D team is committed to ensuring our customer facing teams have effective tools and resources to support strategic conversations focused on our commercial offers and purchasing logistics. Through market analysis and field feedback, we strive to evolve our company's strategies & resources to provide a first in class customer experience. The C&D Promotion Manager role will be responsible for the management and strategic development of promotional resources for the full C&D team. The position is based out of Upper Gwynedd, PA and will report to the Director, U.S. Vaccines Contracting and Customer Experience within the C&D organization. Responsibilities will include, but not limited to: Promotion Management: Work closely with C&D Product Marketing Owner (PMO), Customer Managers, and Field Execution Leader to develop resources that align contracting & customer engagement needs. Directs projects to ensure that all resources meet the strategic objectives of the customer manager for that contracting segment & support the effectiveness of field execution needs. Leads the development planning for the C&D external facing tools and resources for customer facing teams and deployment across multiple platforms. Partners with the other members of C&D (SMEs), product & customer marketing teams, external agency partners, development team members and third-party deployment vendors to ensure that all assets meet the strategic and communication objectives for the customer segments and commercial programs. Maintains working knowledge of promotional review systems and regulatory guidance to effectively deliver compliant assets/programs. Manages the release plan for asset development "end to end" through appropriate internal and external support services through content creation, design, scheduling asset review time, commercial legal review, promotional review (OneReview), production, and deployment. Manages the C&D asset library to identify expirations and required content updates to in market resources. Manages creative Agency relationships, oversight of their operational proficiency, and includes the creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process, as needed. Oversee the appropriate administration of promotional budgets for projects and deliverables. Promotion Strategy: Develops an understanding of private and public sector segments to provide actionable insights informing resource execution strategy as well as implementation. Helps develop and evolve resources to support segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with the Field Engagement Lead, Customer Managers, and Product Contracting & Marketing Owner to ensure strategic choices maximize utilization of resources in support of business objectives. Guides implementation plans for segment types and partners with extended team members for input on ongoing strategy/resource development action items. Creates routine and ad hoc internal presentations to leadership and customer-facing Account Executives. Education: Minimum: BA/BS Degree. Preferred: MBA or other advanced degree. Knowledge and Skills: 3 years of combined sales, marketing, market research, promotion, or equivalent experience. Ability to think strategically across multiple segments. Knowledge of the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process, including PromoMats experience. Working in a fast-paced, cross-functional environment while managing multiple projects and stakeholders. Proven problem solving and exceptional project management skills. Strong communications skills and self-motivated mindset. Preferred Knowledge and Skills: Prior working knowledge in pharmaceutical, vaccines, biotech, or other related regulated industries. Required Skills: Adaptability, Business Planning, Commercial Laws, Customer Engagement, Customer Management, Data Analysis, Data Analytics, Fast-Paced Environments, Market Development, Marketing, Market Research, Multi-Management, Pricing Strategies, Product Management, Project Management, Promotions Management, Sales Strategy Development, Strategic Thinking, Team Leadership, Teamwork US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts The salary range for this role is $117,000.00 - $184,200.00 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at . Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: 10% Flexible Work Arrangements: Remote Shift: Not Indicated Valid Driving License: No Hazardous Material(s): N/A #J-18808-Ljbffr Merck