Director of Portfolio Marketing

Job DescriptionJoin a team of passionate, self-motivated, talented, and creative people who are seeking to help the institutional investment industry make the most of their time! Backstop is a Chicago-based company that builds leading cloud-based productivity software solutions for investment consultants, pensions, private equity, real estate, venture capital, hedge funds, endowments, foundations, and family offices. Our software solutions span three areas: investment management, client servicing, and data solutions. While we take our clients and our services very seriously, we also know how to enjoy the journey by being a great place to work.Backstop is adding a new strategic leadership role to our global Marketing organization. We are seeking a Director of Portfolio Marketing who will be responsible for enhancing our evolving go-to-market strategy and overseeing its execution for the entire portfolio of offerings including products, services and solutions. This role reports directly to the CMO and will manage our portfolio marketing talent. The role demands extensive collaboration with product management, demand generation, business development, sales, sales operations, and solutions consulting.WHAT YOU WILL DO… Job Responsibilities:Translate the company’s business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecturePartner with leaders across the business (e.g. sales, product, solutions consulting) to design an aligned set of strategies, tactics and resources that achieve corporate objectivesProvide insight and support to company leadership to inform the identification and development of new offerings (products, solutions or services)Understand target buyer needs, market trends and the competitive landscapeCreate a portfolio architecture aligned with the business strategy, and oversee portfolio strategy and rationalizationBuild the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architectureCreate a sales enablement plan and oversee marketing contributions to drive sales’ adoption of the portfolioOversee launch planning for new offerings – including an enterprise-wide process and template – that incorporates products, solutions and services where applicableEnsure excellent audience planning, including but not limited to: gathering audience insights through persona interviews, mapping the demand unit, mapping the retention unit, mapping the buyer’s journey, mapping the retention journey, and making sure that the downstream marketing teams are well-armed for successful campaign planning and execution.Conduct routine assessments of the organization’s go-to-market processes and address gaps in performanceLeadership Responsibilities:Manage the overall Portfolio Marketing team in support of the company’s three product lines: Client Servicing, Investment Management, and Data SolutionsProvide mentorship and coaching to Portfolio Marketing team members to ensure their success in each of the above-listed product marketing responsibilitiesCollaborate with internal resources and external agencies tasked with creating effective content for web sites, campaigns and sales enablementFormalize processes, measurement tools and reporting structure to support the portfolio marketing team’s goalsManage the hiring, development and retention of portfolio marketing talentExperience and SkillsWHAT YOU WILL NEED… Skills:Formal leadership experience overseeing a complex marketing budgetDemonstrated success influencing C-level executives and cross-functional leadersStrong background in business analytics, measurements and dashboardsDemonstrated skills in messaging and positioning offeringsExperience developing thought leadership to enhance a company’s reputation in terms of expertise and innovationProven record of translating and articulating complex concepts into simple, clear, and engaging messages“Servant leader” or “teaching” mentalityAbility to manage remote contributors and stakeholders effectivelyStrong administrative and management skills, including the ability to prioritize multiple projects, programs and objectivesAbility to translate quantitative data into actionable recommendationsCritical thinking and capacity for original thoughtAbility to listen and interpret needsExcellent written and verbal communication skillsStrong presentation skillsQualifications:Bachelor’s degree is required, preferably in business, marketing or related fieldMBA strongly preferred10-15 years of professional B2B experience motivating and leading a diverse and distributed marketing team; global experience is a plus5-10 years of advanced experience with product line or business unit management strongly preferredCollaborative personal style valuing teamwork and winning as a teamHighly organized, with good follow-through capabilitiesStrong business acumenAbility to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategyPeople management, including the ability to build and grow a team and work with diverse skill sets and backgroundsDesired Behaviors:Cross-functional leaderComfortable working with senior leadersGoal-orientedStrong decisionmakerHighly collaborative, able to work in a matrix environmentExecutive presence and demeanorDesired KnowledgeExtensive expertise in all aspects of go-to-market strategy for products, solutions, and servicesComprehensive insight into the operational side of offering deliverySales enablement requirements across a portfolio of offeringsOrganizational design, development and growth strategies for global marketing organizationsUnderstanding of key industries and market segments relevant to the organizationBuilding a B2B portfolio architectureBranding a B2B portfolio of offeringsThe SiriusDecisions Training In: Buying Decision Process FrameworkBuying Interactions ModelMessaging NautilusProduct Marketing and Management (PMM) ModelProduct Portfolio Optimization FrameworkSolutions ModelSales Adoption ModelJob BenefitsComprehensive pay and benefits package including medical, dental, vision, term life & disabilityParental leave benefitsVacation and sick timeRetirement with company match (401(k) in the US and Pension in the UK)Professional organization membershipPersonal learning and development budgetTeam building and quarterly company eventsWork with inquisitive, unique, and dedicated coworkersCasual work environment (denim encouraged when not visiting clients)The chance to work for a growing service provider in the institutional financial industry We are an equal opportunity workplace and an affirmative action employer that values diversity at all levels. All individuals, regardless of disability, veteran status, or personal characteristic, are encouraged to apply. Diversity and inclusion is both embraced and is a recognized business advantage. If you are an individual with a disability and you need an accommodation during the interview process, please reach out to your recruiter.Job Tracking ID: 512784-803009Job Location: Chicago, IL New York, NY,Boston, MA,San Francisco, CA,Mountain View, CA,Los Angeles, CAJob Level: ManagementLevel of Education: BA/BSJob Type: Full-Time/RegularDate Updated: 01/05/2022Years of Experience: 7 - 10 YearsStarting Date: ASAP