Vice President, Audiences

VP, Audiences

At Publicis Collective, we support our teams with the resources and tools they need to redefine the future of marketing. Clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective's practitioners are catalysts for business growth and innovation, we are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

The VP, Audiences will work closely with internal teams across strategy, investment, analytics, and ad tech to integrate audience data into media strategies for our client. This role is pivotal in translating client goals into actionable data solutions, ensuring the effective use of data and technology to drive media and audience strategies. The VP will lead teams in applying audience data tools such as Epsilon Clean Room, CDPs, and other Publicis and 3P platforms. This will improve media planning and execution across multiple channels including digital, video, social, mobile, and offline. This position is responsible for building strong relationships with clients and data/technology vendors, staying ahead of industry trends, and providing thought leadership to drive smarter, data-driven media strategies. The VP will oversee the creation of audience strategies to drive client outcomes. Additionally, this person will be expected to provide mentorship and guidance to cross team members, ensuring the seamless integration of audience data into the media planning process and the delivery of actionable insights to clients.

Responsibilities:

• Integration of Audience Data: Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
• Collaboration Across Teams: Work in conjunction with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies; sharing best practices across brands and client teams.
• Leadership and Guidance: Lead Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning.
• Developing Strategies and Insights: Create strategies and insights that align with clients' business objectives and desired outcomes.
• Technical and Analytical Expertise: Ensure team has a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
• Driving Client Outcomes: In partnership with AD/Director, lead efforts to use data and technology effectively to achieve client goals and enhance business results.
• Subject Matter Expertise: Maintaining knowledge of current Adtech/Martech Ecosystems trends.
• Strong understanding of current privacy rules and regulations.
• Strong understanding of research and test design.
• Strong understanding of 1P and 3P industry sources.
• Data Management: Lead Audience team in defining and tracking audience groups, coordinating data sharing with partners, and compiling performance reports.
• Build And Maintain Relationships: With clients, internal agency counterparts, and data & technology vendors.

Qualifications:

• 10+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Experience using 3p data and 1p data to impact media and business goals.
• Strong experience managing teams.
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Fluency in 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.)
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Proven history of bringing storytelling into data-based presentations.

Compensation Range: $168,150.00 - $241,605.00 annually.