Head of Demand Generation - Growth Marketing

Responsibilities

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product‑led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
• Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high‑converting demand engine and brand experience
• Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high‑intent organic traffic
• Create demand generation campaigns that shape the markets thinking about Cresta
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross‑functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor and grow a high‑performing team
• Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement

Requirements

• Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus
• 7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
• Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
• Experience working with enterprise buyer journeys and ABM motions
• Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
• Deep analytical expertise, data‑driven mindset, and strong understanding of data architecture and system interconnectivity
• Collaborative, growth‑oriented leader with experience managing internal teams and agencies