Senior Content Strategist

Senior Content Strategist At Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next—this is the place to do it. The Senior Content Strategist will support content strategy across B2B content marketing and campaign initiatives through research, audits and analysis, helping translate insights into actionable frameworks, plans, recommendations and key account deliverables. Responsibilities: Supporting research, content strategy and planning, architecture and optimization across omni-channel B2B content marketing, campaigns and digital experiences Performing current-state, content, competitive and best-practice assessments Conducting research into audience needs, trends, behaviors, market dynamics and digital/AI innovations Supporting audience, buyer-stage and customer journey mapping and identifying content needs across key touchpoints Assisting in developing content strategies, editorial plans, topics, pillars, formats, content requirements and channel recommendations Performing content audits and inventories and identifying content gaps, overlaps, opportunities and reuse potential Recommending what content to create, keep, refresh, revise, consolidate, reuse or retire Developing taxonomy, tagging, metadata and structured-content recommendations, matrices and guidelines Supporting AI/LLM readiness and discoverability assessments, including content structure, taxonomy, metadata and citation considerations Developing content architectures and modular/reusable content approaches across channels and formats Generating and maintaining content matrices, editorial calendars, content plans and related strategic documentation Supporting messaging hierarchies, proof points, content journeys and audience-centric narrative development Creating content strategy playbooks, frameworks, governance guidelines and workflow documentation Supporting content briefs, pilots and test-and-learn initiatives Working with analytics and strategy teams to incorporate performance insights and measurement considerations into content recommendations Maintaining editorial standards, consistency and accuracy/quality of content Qualifications: 5+ years of experience in digital content strategy, preferably in an agency or consulting environment Experience supporting complex B2B digital content, editorial, campaign or customer experience initiatives Strong combination of technical and marketing content strategy skills, with an understanding of UX, content architecture, taxonomy, tagging, metadata and structured content, as well as audience-centric marketing and content planning Experience developing content strategies across multiple audiences, channels, formats and stages of the customer journey Experience collaborating with Strategy, SEO, UX, Creative, Data/Analytics, Technology and other cross-functional teams to develop integrated content strategies Understanding of AI/LLM discoverability and how content structure, taxonomy, metadata and content quality can support human and machine discovery Excellent Microsoft Office skills (PowerPoint, Excel, Word, Teams, Outlook) and working knowledge of CMS and DAM platforms, preferably AEM Proven strategic thinking, research, analysis, writing, editing and proofreading skills Experience synthesizing research and complex information into clear findings, recommendations, frameworks and presentations Client-facing written and oral presentation experience Highly organized and detail-oriented Able to manage multiple projects, short timelines and changing priorities Self-starter who is highly collaborative while comfortable working independently Solid understanding of creative, marketing and AI technology B2B, enterprise and/or technology industry experience preferred Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. Publicis Health