Director of Marketing (Carlsbad)

Director of Marketing — Luna Grill Mediterranean Restaurants

Carlsbad, CA (Hybrid – 3 days in-office/week) | San Diego County Preferred

Salary: $175 – $200k + Bonus

  We're not looking for someone to manage a marketing department.

 We're looking for someone to build a movement.

Nurses. Construction crews. Pilates regulars. Parents grabbing lunch between school runs. On the surface, they might not have much in common — except they're all done settling for food that doesn't love them back.

That's the brand we've built. Our purpose is to inspire good food and lifestyle choices and we need someone to make it impossible to ignore.

Luna Grill is growing fast, and we need a Director of Marketing who can turn better-for-you into can't-live-without. Someone who's genuinely plugged into culture, who spots the next trend before it's trending, knows what makes a brand impossible to scroll past, and thinks in terms of relevance, not just reach.

Most brands talk about connection. Fewer build the machine that fuels it, in feeds, in neighborhoods, in the daily routines of guests who care about eating well and living well. That's the roadmap you'll own, reporting directly to our CMO.

What you'll actually be doing:

Building the strategic marketing plan that drives relevance, ease, and distinction, and backs it up with real revenue growth as we expand into new markets

Leading cross-functional partners across operations, culinary, and finance to bring the marketing calendar to life, keeping every team pulling in the same direction

Pushing our digital and social presence into new territory, testing platforms, formats, and creators before our competitors even notice they exist

Partnering with our Director of Digital Marketing to scale Luna Rewards, loyalty, and SMS into real guest-retention engines, and sharpening performance across delivery platforms

️ Partnering with culinary on menu innovation and LTOs, from the first concept sketch to the name, the price, and the launch moment

Setting the creative bar, steering content development, running point on our agency of record, and keeping messaging sharp across digital, social, print, and in-restaurant

Owning PR, influencer partnerships, and brand reputation, becoming the go-to voice for gyms, studios, athletes, and the wellness community at large

Building the local marketing playbook for new restaurant openings, because every new market deserves a strong first impression

Leading with data, not gut feel, mining guest insights for the trends everyone else is missing, then moving on them fast

Building and coaching a team of marketers who do the best work of their careers under your leadership

Owning a multi-million-dollar budget with the discipline to defend every dollar with ROI

Staying a step ahead of the competitive landscape across health & wellness, better-for-you, fitness and sports nutrition

What you bring:

• 7-10+ years in brand, digital, and growth marketing, ideally in multi-unit restaurants, fitness, wellness, or sports nutrition
• 5+ years leading teams, agencies, and cross-functional partners
• A track record of building brands people are loyal to, not just aware of
• Fluency in loyalty programs, delivery platforms, and e-commerce conversion
• A bias for speed, a love of data, and a genuine passion for food, fitness, or both

Why Luna Grill:

You'll work out of our brand-new Restaurant Support Center in Carlsbad, CA. A short walk from the beach, with a hybrid schedule (3 days in-office) and a people-first culture that means what it says. Bring your dog. Bring your ambition. Leave your ego at the door.

Whether your background is in QSR, fast casual, food & beverage, or health and wellness, if you know how to build a brand people are genuinely loyal to, we want to talk.

Luna Grill is an Equal Opportunity Employer and participates in E-Verify.

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