Director, Marketing

Job Title: Director, Marketing

Organization: Comic Relief US

Location:  Hybrid/ NYC

Reports To: Chief Creative

The Opportunity

Comic Relief uses the power of comedy to fight childhood poverty. We do this by changing the stories that keep childhood poverty invisible and misunderstood, engaging people and communities to take action, and resourcing local nonprofits doing the work on the ground. To date, we've helped more than 50 million children and families live healthier, safer, and more empowered lives.

We're looking for a Director of Marketing to lead the strategy and execution that brings this mission to more people.

This is a senior, hands-on role responsible for building awareness, growing audiences, and driving engagement and fundraising across campaigns, content, live comedy events, and local activations.

Reporting to the Chief Creative Officer, the Director of Marketing will translate Comic Relief’s impact strategy into a clear, cohesive marketing engine—one that harnesses comedy, culture, and creativity to reach new audiences and mobilize them in the fight against childhood poverty.

This role requires someone who can operate across the full spectrum — from setting strategy to hands-on execution — with experience spanning commercial entertainment marketing and nonprofit or advocacy-driven work.

LOCATION

Candidates should be based in the NY metro area. We are a hybrid organization and work three days per week in our downtown New York City office.

What You’ll Do

Marketing Strategy & Leadership

• Develop and own Comic Relief’s integrated marketing strategy across awareness, fundraising, and event-driven campaigns

• Align marketing priorities with organizational goals, impact strategy, and creative direction

• Serve as a strategic partner to the CCO, helping shape how Comic Relief shows up in culture and communicates its mission, i.e., brand, content, and communications work.

Campaigns, Media & Growth

• Lead media strategy, planning, and execution across paid, owned, and pro bono channels

• Manage donated media and in-kind support, working closely with the Comic Relief partnership team, external partners, and agencies

• Drive new donor acquisition, public ticket sales and attendance for events, issue awareness and education, and audience growth

• Manage the trafficking, placement, and optimization of creative assets across paid, owned, and pro bono media channels

• Oversee media agencies and vendors, ensuring strong performance and accountability

• Partner within the department and across the organization to ensure goals are met and campaigns are delivered efficiently and effectively

Execution & Management

• Oversee day-to-day implementation of campaigns, ensuring timelines, budgets, and deliverables stay on track

• Partner closely within the creative team, across the organization, and with external partners to deliver cohesive, high-impact work

• Build approaches and processes that enable smart testing, learning, and iteration

• Build and manage the marketing and communications calendar

• Build and manage campaigns, including placing and managing media, and crafting communications

Measurement & Optimization

• Define success metrics across awareness, engagement, fundraising, and conversion

• Implement campaign tracking and reporting

• Analyze performance and translate insights into actionable improvements

• Ensure marketing decisions are data-informed without losing sight of cultural relevance and creative impact

Who You Are

• A strategic marketer who can also roll up their sleeves and execute

• Equally comfortable building a long-term growth plan and troubleshooting a live campaign in real time

• Experienced in entertainment or consumer-facing marketing, with a strong understanding of how culture, talent, and content drive attention

• Experienced in nonprofit, advocacy, or mission-driven marketing, with sensitivity to tone, trust, and impact

• Fluent in media strategy, agency management, and performance measurement

• Collaborative, decisive, and comfortable operating in a fast-moving, creative environment

Ideal Background

• 8–12+ years of marketing experience, with leadership responsibility

• Experience spanning entertainment marketing (film, TV, comedy, music, live events, or consumer brands) and social impact or advocacy work

• Proven success driving awareness, engagement, and conversion at scale

• Deep fluency in paid media platforms, including hands-on experience with social and digital ad managers (Meta, Google, TikTok, YouTube, The Trade Desk and similar platforms)

• Experience using marketing automation such as HubSpot Marketing Studio, Salesforce Marketing Cloud, or comparable platforms to manage campaigns, audiences, and performance

• Strong command of performance measurement, attribution, and optimization across the funnel

• Experience managing agencies, partnerships, and complex stakeholder ecosystems

Why This Role Matters

This is not a traditional nonprofit marketing role. The Director of Marketing will help define and deliver a new impact model—one that harnesses the full power of comedy, culture, and capital to tackle childhood poverty.

You’ll be building the marketing engine behind that ambition.

This job description in no way states or implies that these are the only duties to be performed by this employee. They will be required to follow any other instructions and perform any other duties requested by their manager.

OUR VALUES

Our values reflect what is important to us at Comic Relief and serve as the foundation of who we are as an organization. The core value below is best illustrated by actions and attitudes that each Comic Relief team member practices. They define what it means to work at Comic Relief and what our teams embody during their time here.

• Innovative

• Collaborative

• Inclusive

• Respectful

• Impact-Driven

WHAT WE OFFER

• Generous health insurance options and commuter program

• 403(b) retirement savings with company match

• Parental leave

• Paid time off and holidays

• Cell phone reimbursement

• Summer Fridays

PAY TRANSPARENCY

Comic Relief offers competitive compensation. The salary range for this role is anticipated to be $140,000 - $145,000. The actual salary is dependent upon many factors, including but not limited to: abilities, skills, work experience, knowledge, business needs, and market demands. The base pay range is subject to change and may be modified.

JOIN US!

Comic Relief’s commitment to inclusion is critical to fulfilling our vision, mission, and goals. As members of a diverse global community, we each bring unique attributes and perspectives to our work, enhancing our abilities to reach, engage, and serve marginalized children.

Our colleagues and those we serve come from diverse backgrounds, geographies, and economic circumstances, with a wide range of cultures, customs, and languages. We affirm human diversity in all forms, encompassing ethnicity, race, gender, sexual orientation and identification, age, abilities, and philosophies. We are dedicated to ensuring our leadership, staff, and partners respect, reflect, and value these differences and work to ensure these values are expressed in our communications, content, and brand expression.