Associate Director, Social

Job Description Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. What You’ll Do Relationship Development – 20% Maintain a strong presence across Horizon Media teams and build cross-team relationships. Proactively anticipate and field requests and questions from internal teams and clients. Apply knowledge of clients’ specific businesses and industries to enhance and further relationships. Act as a day-to-day resource for client teams to prioritize projects, understand goals, and align media to drive business. Effectively build trust and establish positive relationships with clients. Serve as the primary resource for junior team members navigating conversations with internal and external partners. Collaborate with senior leadership to identify problems and recommend solutions, escalating situations appropriately. Lead larger team projects and initiatives, iterating and improving processes and workflows as needed. Social Media Strategy & Buying Oversight – 25% Oversee RFP creation, review of social partners, proposal analyses, and partner negotiations. Lead strategic social plan development with the Digital & Business Solutions teams. Lead team brainstorms to kickoff plan and consideration set development. Own and develop point-of-view content on relevant trends, tools, and emerging opportunities in paid social media. Maintain oversight of media-specific documents such as media plans, objectives, strategy decks, and related functions. Oversee completion of internal team and client-facing financial tracking documents. Manage Quality Assurance of tracking functionality and creative units to identify and solve issues. Provide education on best practices, social media principles, and industry trends. Team Development & Management – 25% Manage and develop junior team members, creating growth plans and clear career goals. Conduct performance reviews, coaching, and set training needs for improved performance. Guide team in setting goals, project tasks, and timelines. Guide senior leadership to develop broader team initiatives and goals. Encourage junior team members to participate in Horizon initiatives and the wider social community. Campaign Management & Execution – 5% Oversee junior team campaign buying from setup to keyword selection through targeting, optimization, and reporting. Implement QA processes and ensure full impact and efficiency of each campaign. Support measurement planning and ensure accurate trafficking and site tagging. Maintain thorough knowledge of internal buying and reporting tools. Act as the main point of escalation for junior team members during execution challenges. Approve insertion orders within internal systems to reserve advertising space. Social Media Planning – 10% Create and present media-specific documents such as RFPs, media plans, objectives, and strategy decks. Integrate social insights into overall planning, incorporating data, research, and analytics. Maintain team deliverables calendars. Reporting – 5% Maintain oversight of junior team data analysis and client feedback to provide recommendations and optimizations. Act as the final checkpoint for campaign optimization and pacing. Lead development of processes with Horizon Analytics to aggregate data and ensure standardization. Develop learning agendas with testing methodologies, reporting requirements, and optimization requirements. Analyze large datasets to provide critical thinking and coaching to junior team members on recommendations. Who You Are A strong writer, communicator, and presenter. A left and right brain thinker – a data-powered strategist. A collaborative, team-oriented manager with strong delegation and organization skills. A problem solver with foresight and the ability to develop creative solutions. Confident in navigating conversations with senior leadership internally and externally. Detail-oriented with a commitment to follow through. Nimble and flexible to succeed in a fast-paced environment. A strong leader, excited to manage and grow team members. Interested in the social landscape and a desire to innovate and keep up with trends. A supporter of and advocate for diversity, equity, and inclusion. Preferred Skills & Experience 5+ years of previous paid social media experience. Understanding of marketing principles, analytics, and concepts. Strong Microsoft Excel and Microsoft PowerPoint skills. Experience buying ads on Facebook and Instagram (crucial); additional platforms preferred. Exposure to advanced targeting/retargeting tactics in social. Comfort owning and managing budget/investment levels in social media. Experience owning the full social strategy process inclusive of working with partners, clients, and internal stakeholders. Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas internally and to clients. Strong experience navigating cross-department relationships. Leadership and supervisory experience in developing media professionals, including strategic and management skills. Salary & Benefits Salary Range: $110,000–$130,000. Base salary may vary by skills, experience, and qualifications. Competitive total rewards package including discretionary bonus. Health insurance coverage. Life and disability insurance. Retirement savings plans. Company-paid holidays and unlimited paid time off (PTO). Mental health and wellness resources. Pet insurance. Childcare resources. Identity theft insurance. Fertility assistance programs. Fitness reimbursement. Equal Opportunity Employer Horizon Media is a proud equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Other Information This role does not require certificates, licenses, or registrations. Physical activity: This role does not require any physical activity. #J-18808-Ljbffr Horizon Media Inc.