eCommerce Paid Media Specialist

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a new member to join our e-Commerce team. Are you ready to be part of something amazing?

Role Overview

The Paid Media Strategist is responsible for driving revenue growth and advertising efficiency across our e-commerce portfolio. This role owns campaign execution and optimization across Google, Meta, and additional paid media channels, ensuring performance aligns with business objectives.

This is a high-impact position within a fast-growing organization where the right person can make a measurable difference in revenue, return on ad spend, and overall marketing effectiveness.

Responsibilities

• Plan, develop, and execute comprehensive paid media strategies across PPC, DSP, STV, and other digital channels

• Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms

• Monitor campaign performance daily and provide structured reporting weekly and monthly through automated dashboards

• Conduct A/B testing across ad creative, audience segmentation, and bidding strategies to maximize ROI

• Perform ongoing keyword research, expansion, and optimization

• Analyze competitor SEM strategies and identify opportunity gaps

• Manage campaign budgets, forecast spend, and reconcile discrepancies

• Partner with Brand and Marketing teams to align campaigns with tone, priorities, and strategic initiatives

• Coordinate with team members managing marketplace advertising (Amazon, Wayfair, etc.) to ensure cohesive channel strategy

• Maintain strong understanding of emerging advertising technologies, tools, and best practices

What Success Looks Like

• Improved ROAS and revenue contribution across paid channels

• Structured, data-backed campaign optimization

• Efficient budget management with disciplined forecasting

• Clear reporting and performance transparency

• Strong cross-functional alignment between advertising and brand strategy

Requirements

• 4+ years of experience in e-commerce advertising management

• Minimum 2 years of hands-on expertise in:

  • Google Ads / Microsoft Ads (Search & Shopping)

  • Meta (Facebook & Instagram) campaign management

• Proven experience executing A/B testing and campaign optimization

• Strong understanding of digital marketing technologies, attribution, targeting, and analytics platforms

• Demonstrated success optimizing campaign structure and bidding strategies

• Strong analytical skills including data manipulation and performance analysis

• Ability to evaluate click-through rate, conversion performance, spend efficiency, and creative impact

• Excellent written and verbal communication skills

• Agency experience welcomed

Core Competencies

• Highly self-motivated and data-driven

• Strong organizational and analytical skills

• Collaborative and team-oriented

• Comfortable managing multiple priorities in a fast-paced environment

• Adaptable and solution-focused

• Professional and confident communicator

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Professional development assistance

Work Location

Charleston, SC (Daniel Island) but position is also open to remote canidates.