Social Media Director

* Serve as the sole social media lead for all BHC brands and properties, owning strategy, voice, narrative, and performance across every account.* Develop distinct content narratives for each brand that reflect its identity, positioning, and guest experience, while contributing to a cohesive collection story.* Partner closely with the Creative Director to direct photography and visual content, ensuring imagery is purposeful, on-brand, and social-first in its composition and feel.* Function as an embedded marketing leader, understanding how social sits within and supports the broader marketing strategy, campaign calendar, and brand architecture.* Stay ahead of platform updates, algorithm shifts, and emerging platforms, evaluating opportunities such as TikTok, YouTube Shorts, and others as BHC's digital presence evolves and the brand landscape demands.* Provide social media leadership for property launches, seasonal campaigns, and marquee events.* 7+ years of social media and digital marketing experience, with a significant portion in a senior or lead role. This individual has done this before and done it well.* Bachelor’s degree in marketing, communications, hospitality, or a related field required.* Background in consumer-facing social media for hospitality, retail, or luxury lifestyle brands strongly preferred, familiarity with the Charleston or regional market a plus.* Deeply embedded in marketing broadly, with an understanding of brand strategy, campaign development, and how social integrates into the larger marketing mix.* Proven ability to develop compelling content narratives and direct visual storytelling in collaboration with creative teams.* Demonstrated expertise in paid social strategy and execution on Meta and LinkedIn, including budget oversight and performance reporting.* Exceptional copywriting skills with a sophisticated command of brand voice and audience engagement across multiple distinct brands.* Proficiency in social scheduling, listening, and analytics platforms (e.g., Figma, Meta Ads Manager, Sprout Social, or equivalent); working knowledge of Monday.com or comparable project management tools for cross-functional content coordination.* Proven track record managing influencer marketing programs at a luxury or premium brand level.* Strong collaborator and communicator with the executive presence to work alongside senior leadership and present strategy with confidence.**PHYSICAL REQUIREMENTS:**Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this role. Beemok Hospitality Collection (BHC) is a purpose-driven portfolio of hotels, restaurants, and cultural landmarks in Charleston. Founded in 2021, BHC is guided by the belief that hospitality is at its finest when it creates enduring, meaningful connections. The journey began with the revitalization of The Charleston Place and has since grown to include Sorelle, The Riviera Theater, Credit One Stadium, American Gardens, and the upcoming waterfront hotel, The Cooper. Each property reflects BHC’s vision of hospitality as a way to connect people, celebrate culture, and carry Charleston forward.### Get in TouchWe’d love to hear from you. Share your experience, and if your skills align with our opportunities, a member of our recruitment team will be in touch. #J-18808-Ljbffr