Marketing Manager

Location: Farmers Branch, TX Employment Type: Full-Time / Permanent / 100% Onsite (not a remote position) Reports to: VP of Sales and Marketing What you’ll do Oversee the measurement and reporting performance of all digital marketing campaigns (paid/organic/SEO/eblast) and assess against goals (ROI and KPIs). Make recommendations for improved performance. Work alongside agency to brainstorm new and creative growth strategies for digital marketing efforts. Oversee the distribution of all eblasts (drip campaigns/monthly eblasts/etc.). Monitor website analytics tools (Google Analytics and agency dashboard). Oversee agency required updates to website content. Gather sales data from builder team, develop monthly comps report and written sales and marketing report. Assist in the formatting and editing of marketing collateral utilizing Adobe Creative Suite. Oversee signage development and installation with sign company. Consistently take new images/videos for use in creative assets (model homes/events/downtown visitors, etc.). Work alongside event coordinator on digital assets for event promotion (digital screens/paid digital ads/eblasts/website listings). Other duties to be discussed. What you bring Bachelor's degree in Marketing or related field, preferred but not required. Minimum of 5 years’ experience in Marketing, preferably in the construction industry (residential or commercial). Minimum of 2 years’ experience in a management/leadership role. Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment. Proactive sourcing of information and experience with market research and analysis. Excellent organizational, communication and social skills. Excellent command of Microsoft Word and Excel, REMLS, minimal knowledge of Adobe Acrobat and Site Core preferred. Technical skills to update digital media and sites (website, social media, etc.). Must be detail oriented and have the ability to develop creative copy for advertising and marketing collateral, including ads, e-blasts, event write-ups, flyers, etc. Ability to lift up to 20 lbs. while helping set up/break down equipment at events. Benefits 3 weeks of company paid vacation + 1 week of company paid time off + 1 week of sick time + 1 wellness day. Health, Dental and Vision Insurance. Life Insurance and Short/Long Term Disability. Flex Spending, 401K with Company Matching and Tuition Reimbursement. Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program. Mattamy Homes is an equal employment opportunity employer and does not discriminate on the basis of age, race, color, citizenship, religion, sex, national origin, disability or with respect to any other status protected under federal, state, and local laws or ordinances. Equal access to programs, services, and employment is available to all persons. #J-18808-Ljbffr