Marketing Coordinator

Job Summary Responsible for member communications, including newsletters and web/social content. Supports mission and goals by developing, writing, and producing publications. Requires strong writing, communication skills, and print production experience. Participates in quality improvement work groups. Job Duties Implements marketing plans by preparing marketing materials and coordinating distribution. Creates and distributes materials. Tailors oral and written communications according to the audience. Serves as managing editor and writer for member, employer, and provider newsletters, soliciting guest editors, maintaining editorial standards, and managing production. Establishes and maintains marketing budgets for assigned projects. Tracks and reports on return on investment. Creates layouts for projects. Reviews and selects photographs for publications. Coordinates printing and distribution of projects. Manages vendor relationships, coordinating directly with newsletter agencies, external printers, graphic artists, photographers, etc. Handles contract negotiations and oversight. Develops and oversees tracking accountability methods for projects, using evaluations to determine future direction. Responds to performance indicators. Supports media relations by preparing news releases as needed. Provides support to managed care public relations efforts. Assists with creation of press releases. Works with digital marketing specialist and social media team on campaigns, paid promotions, contests, strategy, content, spend, budget tracking, and analytics. Generates content for, posts, and promotes on social media sites. Maintains a social media content planning calendar. Contributes to internal communications strategy development with leadership and stakeholders. Prepares information for internal communications vehicles and distributes finalized communications. Ensures consistency and style guidelines are followed across printed materials, group packets, website content, letters, brochures, etc. Acts as an editing resource to other marketing staff and consultants, ensuring consistency with the style guide across all materials and departments. Work is performed in an office environment; travel may be required. Accounts for satisfying all job-specific obligations and complying with all organization policies and procedures. Qualifications High school diploma or equivalent (GED) – required. Minimum of 5 years of relevant experience. Computer literacy and proficiency with marketing tasks. Legal Notice Women and minorities are encouraged to apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status. #J-18808-Ljbffr Geisinger