Senior Manager, Customer Marketing

Job Description As part of the dynamic, results-oriented Corporate Marketing organization, the Senior Manager, Customer Marketing will play a strategic role within WD’s Brand Strategy & Experience team. The primary objective of this role is to build and scale a global customer advocacy and storytelling program that validates WD’s leadership as the storage foundation of the AI-driven data economy. WD’s durable storage systems form the indispensable infrastructure that makes AI possible, delivering certainty in capacity, performance, and efficiency at every scale. Customer stories are critical to bringing this leadership to life. This role will partner closely with enterprise customers to capture real-world outcomes and translate them into compelling marketing proof points that strengthen WD’s credibility across AI infrastructure and data innovation markets. The Senior Manager collaborates closely with AR/PR, Brand, Channel Marketing, Communications, Product Marketing, and Sales teams to identify strategic customer advocates and develop storytelling assets (e.g., case studies, testimonials, and executive narratives) that support marketing campaigns, sales enablement, and industry visibility. Based on our experience, we anticipate that the application deadline will 7/2/26, although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. What You’ll Achieve A vibrant customer advocacy program that validates WD’s leadership as the storage foundation of the AI-driven data economy A strong pipeline of referenceable enterprise customers across AI infrastructure and data innovation markets Compelling customer stories that showcase real-world outcomes in capacity, performance, and efficiency Strong partnerships with Sales, Product Marketing, and Communications teams A scalable library of customer proof points supporting campaigns, executive storytelling, and global industry events Essential Duties & Responsibilities Build and scale WD’s global enterprise customer advocacy and storytelling program Identify and develop strategic customer relationships that support long‑term advocacy Lead development of case studies, video testimonials, and customer reference stories Capture customer success stories across marketing campaigns, industry events, and digital channels Support PR initiatives and thought leadership programs through credible customer proof points Partner with Brand Narrative and Product Marketing teams to ensure customer stories reinforce WD’s enterprise positioning Collaborate with communications and creative teams to translate customer innovation into engaging storytelling assets Manage relationships with external production partners and agencies supporting customer content creation Maintain a scalable library of customer reference stories and advocacy assets used across campaigns, sales enablement, and executive programs Qualifications Required: Bachelor’s degree in Marketing, Communications, Business, or equivalent experience Deep experience in B2B enterprise technology marketing Direct experience building customer advocacy or customer storytelling programs within enterprise IT markets Proven track record developing case studies, testimonials, and customer reference programs Strong ability to build relationships with enterprise customers and internal stakeholders Experience working cross-functionally with Sales, Product Marketing, and Communications teams Strong storytelling and editorial judgment with the ability to translate complex technology into compelling narratives Experience managing agencies and external creative partners Organized, methodical, strong project manager Skillful verbal and written communicator Self-motivated, adaptable, and comfortable working in a fast-paced environment Preferred: Experience in AI infrastructure, cloud platforms, or enterprise data systems Familiarity with enterprise storage, hyperscale infrastructure, or data platform technologies Experience capturing customer stories at global industry events and executive programs Additional Information WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the “Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here. WD thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution. WD is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at View email address on click.appcast.io to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. Compensation & Benefits Details An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs. The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York, or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future. If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned. You will be eligible to be considered for bonuses under either WD’s Short Term Incentive Plan (“STI Plan”) or the Sales Incentive Plan (“SIP”) which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to WD's Standard Terms and Conditions for Restricted Stock Unit Awards. We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Notice To Candidates Please be aware that WD and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to WD Ethics Helpline or email View email address on click.appcast.io. #J-18808-Ljbffr W D Service