Product Marketing Manager and GenAI Strategist

Product Marketing Manager

At Adobe, we're reshaping how people create using the power of Generative AI—and GenStudio is at the heart of this transformation. We're looking for a highly technical and customer-obsessed Product Marketing Manager to lead customer-facing initiatives that drive product adoption, gather actionable feedback, and translate insights into go-to-market strategies. This role is ideal for someone who thrives at the intersection of product, marketing, and user engagement.

Key Responsibilities

• Lead on-site AI pilots engagements with strategic customers who will test Adobe's latest generative AI technology for their marketing organization.
• Serve as the PMM lead for strategic accounts, ensuring their needs are represented and met.
• Capture and synthesize customer feedback.
• Partner closely with Product Management, Engineering, and Sales to influence roadmap decisions and feature prioritization.
• Partner with sales teams to build and scale workshop content and frameworks that influence both technical and business audiences.
• Deliver repeatable, high-quality resources (technical playbooks, enablement kits) for account teams.

Qualifications

• 5+ years of product marketing or related GTM experience in technology or enterprise SaaS.
• Demonstrate a test-and-learn and growth mentality.
• Strong technical competence
• A background collaborating directly with customers.
• Proven ability to lead customer engagements and translate feedback into actionable insights.
• A track record of navigating cross-functional dynamics in matrixed orgs and bringing people along a shared path
• Global cultural awareness and experience working with international teams.
• Analytical approach with ability to define success metrics and measure impact.
• Outstanding analytical, verbal, and written communication skills.
• Outstanding program management skills.
• Up to 50% travel expected

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI—and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $97,600 -- $183,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $126,900 - $183,750

In New York, the pay range for this position is $126,900 - $183,750

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.